US Country Growth marketing Senior Manager based in Singapore
Online furniture shopping has always been about filling a room with trending aesthetics. At Castlery, we're making it about creating a space to thrive in and be their best self. We are looking for an experienced marketer based in Singapore, to own and drive growth for Castlery in the US market.
You are the perfect candidate if you are passionate about disrupting how people shop furniture, curious about customer insights and driving growth at different stages of the company. We are building a culture of people obsessively passionate about our mission and a place that you will want to show up for every single morning and thrive together.
Do you enjoy working within an inspiring, transparent and flexible environment, having the autonomy to make an impact and strive for excellence, being part of a supportive and open-minded team who are thriving with meaning, clarity and curiosity
If the answer is YES, join us in our mission to open everyone's eyes to the spaces they already have-and the life that's yet to be lived in them.
As the US Country Growth Senior Manager, you will:
- Be responsible for Castlery's US sales as well as owning a multimillion dollar marketing budget.
- Create the overall growth strategy for the US market. You will build the one year growth strategy for the market while aligning to Castlery's 3-5 years focus. The growth plan will cover localised approaches, categories, channels and UVPs with quantified impact.
- Harness customer insights for decision making. You will derive impactful customer insights to inform growth strategy based on existing data, customer research. Identify key audience segments to focus on that will translate into channels, categories, and various teams initiatives with a quantified approach.
- Understand deeply the market and competitor dynamics. Be on top of market dynamics and competitor news, to adapt our strategy. Understand the customer tastes, retail dynamics, seasonality, important local channels and partnership network.
- Own and influence the business planning and commercial calendar. Own the business planning of initiatives and levers in order to achieve sales. You are able to influence and drive decisions on the commercial calendar with various stakeholders.
- Mange the country performance channel strategy. Own the market sales and marketing ROI outcome. Break down clear targets for different teams, and into operational targets. Possess advanced understanding of how different channels are contributing to the growth strategy.
The Ideal Profile:
- At least 10 years experience in marketing or category management, and at least 3 years of relevant team management experience
- Understands or have experience in the US market
- Proven track record in owning multimillion marketing budget. Experience in achieving targets with insights, planning and strong execution.
- Experience in performance or other marketing channels and driving excellence in growing channels
- You possess strategic thinking, you are able to understand the business context and customers well, identify and define key problems to develop clear strategies
- You are curious about customers and are able to draw insights about customers to inform decisions
- Good experience in data and analytics to drive insights and decisions
- Have capabilities in identifying and solving complex problems innovatively, and able to break down and prioritize
- You have a track record of leading some cross-functional projects independently, build processes to collaborate with other teams
- You are confident communicating with senior management teams
- Experience in team management, setting targets and capability training to drive good performance. Experience in coaching managers to perform
Our Promise:
Our first promise - the ride of a lifetime
You will be joining the company in its most exciting phase, where we have proven our product market fit. With the growing online penetration of furniture, we will scale from 1 to 100. You will witness the rapid scaling of our customers and organization.
The second promise - a good place to work
We are building a company that puts people as the company's core strategy for success. It's our mandate to make every employee perform to their highest potential so that they can do the very best work of their lives here, in Castlery.
- We deeply value the employee's growth, ensuring a good onboarding experience, building career development, clarity on the company strategy and everyone's contribution to the bigger picture
- Create a supportive, transparent and flexible work environment to enable our people to be highly productive and creative
- Design and provide effective technical, managerial, culture and leadership training programs to help our people learn and grow
