Digital Marketing Jobs

According to reports, Singapore is forecasted to have 5 million active social media users by 2023? Let that statistic sink in, considering the present population of the state-city is not even 6 million, yet. With the online space that vibrant and dynamic, digital marketing has become brands’ go-to way of reaching to their customers. Singapore’s digital landscape has boomed during the pandemic, which has opened up new career avenues for marketing enthusiasts to dive into. 

According to a recent report, Singaporeans spend a staggering one-third of their lives on the internet - this means that solely relying on traditional marketing just doesn’t cut it for brands anymore. As a consequence, the demand for digital marketers has shot up with businesses on a lookout for great marketers that have a brand of their own.

If you’re looking to launch your career in digital marketing in Singapore, then this is for you. Here, we’ll answer some of the most popular questions regarding digital marketing jobs in Singapore. Let’s go!

What is the scope of digital marketing jobs in Singapore?

The popularity of digital marketing has grown at a steady pace in Singapore in the last decade, with the republic digitising considerably post-pandemic. 

With the second-highest online penetration in South-East Asia, Singapore has seen many digital marketing agencies popping up. Emerging trends and changing technologies have made brands in Singapore adopt efficient ways of marketing to the now tech-savvy population. This, in turn, has given online marketing jobs a much-needed boost in Singapore.

What digital marketing jobs are available in Singapore?

Digital advertising agencies in Singapore invest diligently in internet marketing to increase their online presence across all platforms. With dedicated teams of professionals focussing in content management, SEO, paid advertising, and more, there is no dearth of digital marketing job opportunities in Singapore.

Here are some of the most popular online marketing jobs in Singapore -

• Facebook Ads Specialists
• SEO Experts
• Content Specialists
• Google Ads Experts
• Email Marketers
• Social Media Managers
• Digital Marketing Strategists

Which are the top skills required for a digital marketing job?

Digital marketing is a competitive field of work. With evolving consumer behaviour, companies require candidates to have skills that are in-demand for a digital marketing job. Here are some of the common skills digital marketing rookies should have - 

• Data Analysis/Social Media Analytics
• Video/Photo Editing
• SEO Tools
• Content Marketing
• Research Skills
• Basic HTML

Is it possible to get a digital marketing job without experience?

Yes! Digital marketing can be great career-starter for individuals without any relevant work experience in the field. While it’s difficult to bag a manager profile, many digital marketing agencies are constantly looking for fresh marketing talent to join their teams. 

Although being an expert at a digital marketing job requires on-the-job experience, certified digital marketing courses can give you a head-start (we will talk about these in detail later!)

Which are the top companies in Singapore that hire digital marketing professionals?

With 59% of tech MNCs having their Asian headquarters in Singapore, the city-state is well on its way to becoming the Silicon Valley of the continent. With a rapidly growing economy, many top-notch digital marketing companies have popped up in Singapore, opening new job opportunities for beginners. Take a look at some of the best digital marketing companies in Singapore -

• Digital Squad
• NEO360
• Incepte
• Elevan
• DMS
• Amber Creative
• Osmium

Besides digital marketing agencies, various established corporates are always on a lookout for dynamic digital marketers!

How to get hired in the top digital marketing companies in Singapore?

Bagging a job in digital marketing requires a balanced mixed of soft and hard skills. While skills like exceptional communication are usually non-negotiable, you may not always need to fit the bill like a jigsaw for a digital marketing job. Even if you don’t possess all the necessary hard skills needed for the job, a recruiter will factor your willingness and curiosity to learn. Your eagerness to pick up on new skills might play in your favour with the hiring manager.

While your attitude plays a big part in getting hired, there are a few things you can do to up your chances of getting an entry-level digital marketing job:

• Know the company you’re interviewing for inside-out
• Invest your time in learning hard skills
• Get acquainted with Google Ads and Facebook Ads
• Get a working knowledge of SEO and Google’s algorithms
• Enrol in digital marketing courses

How much do digital marketers earn in Singapore?

Just like for any other profile, not all digital marketing jobs pay the same. Your salary would depend on your interview experience, your skills, and other external factors like the company’s capacities. However, according to Payscale, the average salary for an entry-level digital marketing specialist in Singapore goes up to S$ 33,630. While the average salary for a mid-career digital marketer stands around S$ 46,769 in Singapore.

Are there any free digital marketing courses online?

There are many educational platforms online that offer digital marketing courses that can brighten your resume.

Here are some popular courses you can take up for free to learn a thing or two about digital marketing!

• Content Marketing Certification - HubSpot Academy
• The Strategy of Content Marketing - Coursera
• Inbound Marketing Certification - HubSpot Academy
• PPC University - WordStream
• Social Media Certification - HubSpot Academy
• Digital Marketing Course - Google
• SEO Training Course - HubSpot Academy
• Social Media Quickstarter - Constant Contact
• SEO Training Course by Moz - Udemy

As a high-growth industry, digital marketing in Singapore has a long way to go. With sturdy digitalisation of the economy, there will be ample digital marketing job opportunities for fresh graduates.