Marketing Manager Jobs

Marketing is one of the most pivotal functions in an organisation. In light of its dynamic nature, employers are always looking out for tech-savvy marketing managers. And rightly so, today digital marketing is an integral part of marketing.  

To reach the target audience, companies need marketing managers who can not only keep up with the changing trends but strengthen their online and offline presence. 

Here are some of the frequently asked questions about marketing manager jobs in Singapore: 

✅ What does a marketing manager do? 

Marketing managers are tasked with increasing the footfall as well as website visitors whether it’s offline or online. They do so by raising brand awareness, promoting products or services, and improving brand positioning. 

Other marketing manager responsibilities include: 

• Retaining existing customers 
• Increasing ROI 
• Data analytics 
• Content management and copywriting 
• Social media management 
• Website management 
• Corporate communications and PR 

As established by the above list of responsibilities, the job of a marketing manager is quite diverse. 

While experienced candidates may have the expertise in any of the aforementioned domains, freshers may choose their career path based on their interests. 

✅ What's the average salary of a marketing manager in Singapore? 

The marketing manager salary in Singapore differs with education, skills, years of experience, and location. On average, you can earn S$71,502 per annum. 

That amounts to a S$27.50 average hourly rate. It includes commission, profit-sharing, and bonuses. 

However, depending on the above variables and the company you are associated with, you can earn anywhere between S$35k to S$145k yearly. 

Skills in strategic marketing and marketing management can get you a handsome salary, while skills in marketing communications, social media marketing, and advertising pay comparatively lower remunerations. 

✅ Which career path can one take as a marketing manager? 

Even in the fluctuating economy amidst the pandemic, companies need marketing professionals who can put them on the map using new ideas and advertising strategies. 

You can choose any of the following career paths as a marketing manager: 

Public Relations Manager 

Education institutions, government agencies, non-profit organizations, and companies need public relations managers to communicate with the public, consumers, and media. 

As PR managers, you maintain the positive image of the organization or company through newsworthy developments and the promotion of important events. 

Advertising Manager 

You need excellent communication and planning skills to succeed as an advertising manager. 

Some of the role's responsibilities include preparing advertising budgets, formulating strategies, communicating with clients, and negotiating contracts with media. 

Brand Manager 

Every brand needs to build and maintain their reputation. Brand managers are thus responsible for sustaining the integrity of the company. 

They help shape the ad campaigns and vision that leaves a deep impact on customers' minds. 

As a brand manager, you are expected to provide valuable, creative inputs to achieve just that! 

Market Research Analyst 

Marketing research analysts collect valuable information about the buyer, such as their behaviour and preferences. 

Additionally, this data is interpreted to predict future behaviour and customer preferences. 

Promotions Manager 

If you choose to become a promotions manager, your job will be to organize special events, host contests, and manage store displays to boost the company's revenue. 

Besides, you will be in charge of internet advertising activities. 

Digital Marketing Manager 

As a digital marketer, you are responsible for e-sales and online advertising for the company. 

You should have specialized skills such as web design, content management, pay-per-click (PPC), and search engine optimization (SEO). 

✅ Are online courses beneficial for a marketing job? 

There are various free and paid online courses when it comes to marketing. The industry-standard certifications add credibility to your portfolio. 

The best part is that you can complete these courses and thereby obtain certifications at your own pace! 

✅ How to become a marketing manager? 

Since there's a myriad of career paths, their respective qualification requirements also differ. You should always check the marketing manager job description to see if you have the desired educational background. 

These are the common marketing manager education requirements you will come across: 

• Bachelor's degree with an emphasis on marketing, communications and advertising 
• MBA (this is generally optional) 
• Diploma 

✅ What tools should you know to secure a marketing manager job? 

During your job hunt, you may find certain tools mentioned as part of the marketing manager job description. 

Here are some examples that you can go through: 

Operating System 

MacOSX 

Windows 

Presentations 

Apple Keynote 

Microsoft PowerPoint 

CRM 

Zoho 

Salesforce 

Marketing Automation 

SimplyCast 

Market 

Eloqua 

HubSpot 

Graphic Design 

Adobe Photoshop 

Adobe Illustrator 

Desktop Publishing 

Microsoft Publisher 

Apple Pages 

Microsoft Office 

While you may not need to be an expert is any of these tools, an understanding and working knowledge always helps. 

To never miss a marketing manager job in Singapore, set up a free job alert here. Set your requirements by keywords, experience, location, industry, function, and role. 

Besides, you can select the frequency of alerts (monthly and weekly) depending on how urgently you need a job. 

Powerful online marketing campaigns, combined with effective offline promotions, make the perfect recipe for business growth. 

Therefore, any product/service company is incomplete without a competent marketing manager. They are responsible for devising marketing strategies that drive business value and profits. 

If you have the required skills and the right attitude, your chances of succeeding as a marketing manager in Singapore can soar!