Online Marketing Jobs

It's safe to assume that traditional forms of marketing and advertising aren't cutting it anymore for companies. With the world going almost completely online this year, consumer expectations have changed. They are looking for more interaction with brands at every available online touchpoint. And how do brands achieve that? Through online marketing. 

In recent times, Singapore has seen a spike in online marketing jobs. On average, Singaporean smartphone users spend 45 hours a week on their phones, with over 41% of them making online purchases. Digitisation through the Smart Nation initiative has certainly hiked the number of online marketing jobs in Singapore. If you are thinking of digital marketing jobs in Singapore, here are a few things that candidates looking to make a career in digital marketing should stay informed about.  

Let's dive in! 

✅ How are online marketing jobs in Singapore different? 

Digital marketing in Singapore works a little differently than it does in the West. To perform well at your online marketing job, you need to know how to curate content and run digital campaigns that appeal to the Singaporean online users or the audience you are targeting. And you will need to pay attention to: 

Major focus on Google and Facebook campaigns 

Google makes up for 92.16% of search engine market share worldwide. On the other hand, Facebook boasts 4.82 million users on its platform, which more or less is the entire population of Singapore. To be competent at your online marketing job, you should prioritise your marketing efforts in these specific online channels. 

Adopt the O2O marketing strategy 

Singapore is a densely populated republic. Consumer behaviour works a little differently here which is why employing a strategy that fits the Singaporean audience is a must. Online to offline (abbreviated as O2O) marketing is when you reach out to the user through online means (campaigns, ads, etc.) to persuade them to make a purchase decision from your physical store. This strategy has seen particular success with Singaporean audiences. 

Understand the advertising expenses 

Another reason why online marketing jobs in Singapore are abundant is the relatively low cost of advertising. According to reports, Singapore has one of the highest internet penetration rates resting at 88.4%, making the cost of online marketing in Singapore comparatively cheap. 

✅ What are various top online marketing jobs in Singapore? 

The digital marketing landscape in Singapore is promising and the pandemic has further added to the importance of online marketing. Let's take a look at some the highest-paying online marketing jobs in Singapore: 

• Content Manager/Content Strategist 
• Digital Marketing Specialist/Manager 
• Facebook Marketer/Facebook Marketing Ads Specialist 
• SEO/SEM Specialist 
• UX/UI Designer 
• Email Marketing Specialist 
• Product Marketing Manager 
• Social Media Marketing Manager 

✅ What is the minimum qualification requirement for online marketing jobs in Singapore? 

For most entry-level online marketing jobs in Singapore, the minimum requirement is usually of a Bachelor's degree in engineering, marketing or business-related fields, or a relevant diploma. 

For senior digital marketing professionals, the requirements for online marketing jobs typically include a Bachelor's or a Diploma with subjective numbers of relevant work experience. 

✅ What do recruiters look for in candidates for online marketing jobs in Singapore? 

Apart from the minimum qualification criteria, hiring managers are also on the lookout for certain personality traits and skills. 

Some of the top soft-skills required for a digital marketing job are adaptability, ability to work in a team, curiosity for novelty, ability to multitask, to name some. Marketing profiles generally require professionals to think out of the box. 

Even if you're not equipped with some required skills, recruiters look for the desire to learn and how quickly can a candidate grasp the various online marketing concepts. For fresh graduates, getting online marketing jobs may be little tough but taking an internship, enrolling for an online marketing certification, and gaining some experience is always helpful.  

✅ How much do employees get paid for online marketing jobs in Singapore? 

The pay in any country depends on the skills and job experience a candidate brings to the table. Same holds good for online marketing jobs in Singapore. Online marketing as a skill pays about S$43,815 on average. 

According to PayScale, on average, the total pay (including perks and benefits) for a professional with 1-4 years of work experience is around S$65,400 a year. While a mid-career online marketing professional gets paid around S$77,219 a year in Singapore. 

Singapore's pay structure is known to vary drastically depending on qualifications and experience. Given above is only a general pay scale. Salaries can also vary based upon the strength of your candidature. You might not fit with the minimum educational qualification, but if you boast 7 powerful years of work experience, you might still end up with the job! Certain shortcomings of your candidature can be overshadowed by your strengths when it comes to online marketing jobs. 

There has never been a better time to go for an online marketing job in Singapore. If you have the right skills and the right marketing mindset, then Singapore is a great place to kickstart your online marketing career.