The world is moving online at a breakneck speed. The impact of COVID-19 has accelerated this digital-first shift. Enterprises not looking beyond traditional marketing methods will collapse and fade into the abyss.
According to Statista, global spending on digital platforms is expected to be close to $350 Million in 2020. As this market grows exponentially, so will the jobs available for digital marketing.
In this upbeat scenario, let us look at what careers are available in digital marketing and how you can benefit from these trends.
This article talks about the skills, job responsibilities and experience you require for different jobs in digital marketing.
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Website Designer
To run any successful digital marketing campaign, a great website is of utmost importance. A website designer is responsible for creating the website from usability and visual perspectives. They are typically an IT professional with a flair for visual experiences.
A website designer can be classified as a front-end or a backend designer. The front-end designer is responsible for the graphical interface of the website using tools like CSS, HTML, and JavaScript. A backend designer is responsible for ensuring seamless communication between the server, database, and application. The average base pay for a web designer in Singapore is S$ 3,000 per month.
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Email Automation & Email Marketing Specialist
Probably one of the oldest digital marketing jobs, email marketing and automation is still the bread and butter of digital marketing. It involves creating and executing the company’s email marketing strategy, including email automation, landing pages, and target optimization.
The main goal of an email marketer is to engage and convert prospects into paying customers. Email marketing jobs are in great demand as it is considered to have one of the highest ROIs.
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Search Engine Optimization (SEO) Specialists
SEO specialists are responsible for the planning and implementation of an SEO strategy. SEO is used to improve the visibility of the webpage in different search engines. The higher the ranking, the greater the visibility of the brand, products, and services that a company has to offer.
A good SEO specialist should have a mix of marketing, technical, and analytics skills. They will have to stay abreast of the latest web trends, ranking algorithms, and marketing strategies. Their primary responsibility for this marketing job lies in driving traffic to the website. The average base pay of an SEO specialist is S$ 3,100 per month.
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Content Marketing Specialist
A content marketing specialist is one of the most important digital marketing jobs in an organization. The creation of crisp, engaging, and differentiated content is the primary responsibility. Content can take many forms like articles, whitepapers, videos, blogs, datasheets, and the likes.
The position requires a flair for writing, keeping a lookout for trends, researching, and working closely with both technical and business teams. Having a degree in communications, journalism, or English is a big boost for stepping into the shoes of a content writer. The average base pay of a content specialist is S$ 3,100 per month.
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Graphic Designer
A graphic designer works to create graphic designs, images, illustrations, videos, and webpages. You could join an agency, work with the communications team of large brands, or offer freelance services. A bachelor’s degree is usually required, along with proficiency in software tools like Adobe Illustrator, CorelDraw, or Sketch.
Being a creative designer can lead you to your dream digital marketing job in companies that you have always aspired for. However, you should be prepared to learn constantly, have a thorough understanding of design principles, and have an abundance of creativity. The average base pay of a creative designer is S$ 3,350 per month.
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Social Media Marketing Specialist
The rise of social media in our daily lives has left an indelible imprint in the business world as well. Social media marketing jobs involve using various social media platforms like Facebook, Twitter, LinkedIn, and Instagram to build the brand, attract audiences, increase sales, and drive website traffic.
As a social media marketing specialist, you will be expected to gain followers on social media, promote the brand, and measure and analyze the company’s engagement metrics. You will require a strong understanding of social media platforms, be tech-savvy, and have an overall grasp of the company’s messaging and target audiences. The average base pay of a social media marketing specialist is S$ 3,600 per month.
Digital marketing jobs are transforming from being a master-of-all to specialized focus areas. While some aspects of digital marketing can be automated, for the most part, it requires human-thinking and creativity. The more experience you add, the better your chances of landing your dream job – one that you enjoy, has plenty of growth, and pays well!
Digital marketing is here to stay. As our lives get more intertwined online, opting for a career in digital marketing is a smart, future-proof decision. While there are various options, it is important to choose wisely, based on your interests and skillset.
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Pic Credit: Clarks Tibbs|Unsplash
