Company Description
Colliers is recruiting for an experienced professional to join as Associate Director to lead Marketing & Communications for Singapore. This role is pivotal in enhancing our brand equity, managing content campaigns and delivering lead-generating marketing. Working closely with business lines in Singapore, this role leads the national marketing strategy and collaborates with the Asia Pacific Marketing team to produce best-in-class marketing for our brand.
KEY RESPONSIBILITIES:
- Lead National Marketing Strategy: Develop and implement the national marketing strategy in collaboration with heads of individual business lines in Singapore and the Asia Pacific Marketing team.
- Creative and Content Leadership: Oversee the national creative, content, and media programs across traditional and digital channels, ensuring alignment with business strategy and regional campaigns, promoting national business lines and research content.
- Brand and Campaign Management: Manage internal and external brand campaigns, communications, and both online and offline content.
- Develop and Execute Marketing Priorities: Develop, execute, and measure strategies to drive pipeline, support business priorities, and build brand awareness with target segments.
- Stakeholder Collaboration: Work with various stakeholders across the Singapore business and leverage regional resources to proactively develop content and service marketing campaigns.
- Comprehensive Media Communication: Utilize a full range of media, including digital, print, and social, as well as in-house and industry events, to communicate our marketing efforts.
- Data-Driven Decision Making: Leverage performance data analytics to inform marketing strategies and measure campaign effectiveness.
- Budget Management: Oversee marketing budget, and strategic plan for the marketing team. Performance Reporting: Regularly report on marketing performance metrics to senior management.
- Event Coordination: Plan and execute marketing events, both internal and external, to engage with employees, clients and key stakeholders.
- Brand Consistency: Ensure all marketing materials and communications are consistent with the Colliers brand guidelines.
Core Skills and Experience Required:
- Minimum 10 years experience as a senior B2B marketing professional, within a leading communications agency or corporate role.
- Passionate about B2B communications, ideally with experience in commercial real estate services.
- A Marketing or Communications Degree or relevant qualifications.
- Ability to manage a team and engage with a matrix of stakeholders across functions.
- Expertise in managing multiple projects and deadlines, with the flexibility to adjust priorities as needed.
- Proficiency in digital marketing, including online media and professional social media channels.
- Skilled in Microsoft packages.
