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As the Content & Communications Coordinator, you will oversee all entities under Move Repeat Pte. Ltd across all markets. Your role includes creating, crafting, and optimizing long-form content and guiding its strategic direction. You will manage materials such as blogs, social media posts, job descriptions, press releases, and internal pitch decks. This performance-oriented role demands constant enhancement of content with competitive keywords and adherence to SEO best practices, vital for generating leads and increasing attendance.
Key Responsibilities:
Content Creation and Strategy (50%):
. Act as the primary contact for all copywriting activities.
. Develop content strategies to drive attendance, awareness, or sales.
. Create compelling articles, blog posts, and member engagements.
. Produce a significant volume of monthly content including articles, EDMs, social posts, and website copy.
. Support product marketing efforts by updating website copy and promoting new classes.
Search Engine Optimization (30%):
. Conduct frequent keyword research and analysis.
. Optimize website and app content with SEO best practices.
. Develop search engine strategies to reach targeted audiences.
. Collaborate with the Sales and Marketing Manager on SEO goals.
. Monitor performance metrics and refine strategies for maximum effectiveness.
. Partner with PR teams to acquire high-quality backlinks.
Thought Leadership Positioning (10%):
. Develop a thought leadership content strategy for B2B channels.
. Craft announcement posts and industry-relevant content.
Brand Voice Creation and Evolution (10%):
. Shape the tone of voice and engagement guidelines.
. Oversee the evolution of brand voice for consistency and relevance.
Qualifications
. Bachelor's degree in Marketing, Communications, Journalism, or related field or relevant professional experience.
. 2-3 years of experience in content creation and digital marketing, preferably in fitness, wellness, or lifestyle sectors.
. Proven track record in managing SEO, keyword research, competitor analysis, and content optimization.
Skills and Competencies
. Exceptional writing and editing skills for various platforms.
. Strong SEO understanding and proficiency in analytic tools.
. Excellent communication and collaboration skills.
. Proficient in content management systems and digital marketing tools.
Key Attributes
. Innovative and strategic thinker.
. Performance-driven with a focus on achieving KPIs.
. Strong project management abilities.
Cultural Fit
. Aligns with MOVE[REPEAT]s core values: Building a Community, The Art of Small, Giving a Damn, and Keep On Pushing.
. Passionate about fitness and wellness.
. Flexible and adaptive to change.
Workplace Details
. Workplace Address: HQ at Tanjong Pagar, Singapore (On-site)
Date Posted: 19/06/2024
Job ID: 82296199