The Customer Activator (Recruitment Sales) conceptualizes, supports and participates in marketing campaigns, recruitment and corporate outreach activities. He/She provides professional consultation to assist prospective students in making informed choices. He/She also takes full ownership and responsibility for course enrolments. A significant portion of his/her work is on development of marketing materials - both digital and print - which are customised to the assigned market segments.
Job Description & Requirements
- Conceptualizes, supports and participates in marketing campaigns, recruitment and corporate outreach activities.
- Takes full ownership and responsibility for course enrolments.
- Provides professional consultation to assist prospective students in making informed choices.
- Conduct market research and analysis to create marketing initiatives for promoting company's products.
- Coordinate with internal teams to develop and implement new marketing and sales strategies.
- Obtain contact information of potential customers through data mining, cold calling, internet research and emailing.
- Identify and qualify new customers based on company's business model and guidelines.
- Initiate and build relationships with customers.
- Maintain a database of partner & customer contact numbers and emails.
- Design marketing materials and manage social media platforms to increase brand awareness and promote sales of products.
- Execute strategies, including digital marketing, to achieve sales target of the team.
- Plan, implement and monitor digital marketing campaigns across digital networks.
- Analyse and prepare reports on outcomes of marketing campaigns.
Job Requirements
- Recognized Diploma/Degree in any discipline
- A minimum of 2 years working experience in sales, business development and digital marketing
- Digital Savvy. In-depth knowledge of various social media platforms and website analytics
- Experience in Hospitality, B2B and ex-Chef is an advantage.
- Team player who is independent, driven and possesses a strong passion for learning.
- Excellent written and verbal communication skills.
- Excellent planning, organization, and interpersonal skills.
