As the Team Lead of the Marketing and Communications team, you are an experienced and driven individual who will be responsible for leading the team on the development of marketing, communications and content strategies to brand and position e2i as the leading organisation to create solutions for better employment and employability. This includes leading the marketing, digital marketing, communications and service quality efforts. You will also collaborate and build strong partnerships between internal and external stakeholders to deliver effective marketing and communications campaigns.
Job Responsibilities
Marketing
- Strategise, design and execute the marketing and social media plans to support organisational and business objectives. Collaborate with other departments to align goals and maintain consistent branding and messaging
- Drive awareness and brand-building efforts via traditional and digital platforms and reach out to target audiences through creative ways
- Supervise the management of social accounts and content creation
- Continuously evaluate new channels and platforms to engage e2i's audiences
- Manage agency and vendor relationships and deliverables to ensure consistent and high-quality work
- Measure and report performance of marketing and digital initiatives and assess against goals
Communications
- Deliver and develop communications strategies and implementation plans which encompass Public Relations and other communication vehicles, including new social platforms, video and other multi-media tools to connect with e2i's customers and build equity of e2i's brand
- Develop powerful narratives and compelling content to promote the suite of programmes under the initiative (e.g. media materials, profile stories and videos) to various target audiences, e.g. media, public, partners etc.
- Responsible for the development and execution of public relations plans craft media materials including press releases, speeches, facilitate media interviews and media responses and interview talking points
- Act as e2i's representative with the media and cultivate strong relationships with media representatives to grow e2i's brand recall
- Work closely with other business units to integrate media communications initiatives within marketing strategies and campaigns/activities for key events and programmes
- Crisis Communications Management: anticipate and advise on potential issues develop communications plans to manage issues and crises
Call Centre Management
- Partner with the outsourced call centre to oversee day-to-day operations of call centre services to ensure quality service is provided to members of the public and to achieve operational KPIs
- Be the conduit between the outsourced call centre and the internal business units to review and put in place efficient processes and workflows to ensure proper messaging and good customer service
- Monitor the call centre's resourcing, training, performance, service standards, escalations, billing matters, analysis reports and trends
Planning and Budgeting
- Develop the department's strategic short and long term plans, and address critical issues in the marketing and communications area. The plan will set out objectives for the department's strategic direction and outline plans and budget for achieving those objectives
- Keep abreast of the development in the field of communications and public relations, not-for-profit management and governance
Job Requirements
- Degree in Marketing, Mass Communications and Business or related disciplines
- Minimum 8-10 years of relevant work experience in Public Relations, Corporate Communications, Journalism or Marketing, Digital Marketing or Marketing Communications
- Relevant past work experience in a leadership role preferred
- Good organisation, multi-tasking and time management skills
- Experience working with and pitching to reporters
- Excellent presentation, communications and interpersonal skills to engage a wide spectrum of external and internal stakeholders, including multi-agency and cross-functional teams
- Proven track record of developing multi-channel marketing and communications plans, outreach campaigns and publicity materials for government agencies, national projects or consumer products
- Experience managing crisis communications and developing effective communications strategies
- Excellent writing and copy-editing skills with a keen sense of creativity and aesthetics
- A team player, with strong interpersonal skills to cultivate networks and relationships with various stakeholders
- Critical thinker with strong problem-solving skills
- Strong tenacity, flexible, and possess good persuasion and people management skills, self-starter, driven and resourceful
Designation and salary will commensurate with experience.
We will only contact shortlisted candidates.
