Digital Marketer

1. Manage and optimize paid advertising campaigns across Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads, including budget allocation, audience targeting, and bidding strategies.
2. Conduct comprehensive market research to identify target audiences, industry trends, and competitor strategies, using insights to enhance marketing campaigns and drive results.
3. Stay current with the latest digital marketing trends, particularly in social media, and identify new opportunities for growth and audience engagement.
4. Develop engaging and relevant content for each platform's audience, ensuring alignment with the brand's tone and style.
5. Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing campaigns and provide data-driven recommendations for improvement.
6. Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure cohesive digital marketing efforts that align with overall brand objectives.
7. Manage social media accounts, including content scheduling, community engagement, and responding to customer inquiries and feedback.
8. Track and report on campaign performance, delivering regular reports and insights to stakeholders to showcase progress and identify areas for optimization.
9. Handle lead management and allocation to the sales team, using feedback from the sales team to improve the quality of leads generated from advertising campaigns.
10. Provide ad-hoc support for company events and marketing initiatives.

Requirements

1. Degree/Diploma in Marketing, Communications, or a related field.
2. 3 to 5 years of experience as a Digital Marketer, with a strong focus on Facebook, Instagram, TikTok, and Google.
3. Familiarity with social media platforms, their advertising features, and best practices for each channel. Knowledge of social media management tools, analytics platforms, and project management software.
4. Proficiency in setting up, managing, and optimizing campaigns on Facebook Ads Manager, Instagram Ads, Google Ads, and TikTok Ads.
5. Strong analytical skills with the ability to interpret data and make data-driven decisions to enhance campaign performance.
6. Basic design and coding skills are a plus.

We regret only shortlisted candidates will be contacted. All applications will be handled confidentially. By submitting your application, you agree to the collection, use, retention, and disclosure of your personal information to prospective employers.

Wecruit Pte Ltd

EA License No: 20C0270