Digital Marketing Executive

Job Description

. Assist the team in the development of the overall digital marketing strategy

. Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)

. Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software

. Manage the creation of relevant and engaging digital content for publishing onto various digital platforms

. Manage social media marketing campaigns

. Manage digital advertising campaigns (SEM, Display, Social, Programmatic)

. Manage SEO campaigns

. Set up conversion, pixel, and event tracking on the website and across various digital platforms

. Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

. Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

. Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Requirement

. At least 2-years relevant work experience in Search Engine Marketing (SEM) / Paid Search (PPC) / Social Media Marketing

. Proficient experience with social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Xiaohongshu etc)

. Proficient experience with various types of campaigns such as Search, Display, YouTube, Remarketing etc.

. Proven track record in managing numerous clients at varying levels of media spend.

. Stay up-to-date with PPC/Social Media industry trends and developments.

. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.

. Analytical, performance-driven and good problem-solving skills.

. Positive attitude, detailed and customer-oriented.

. Able to multitask and has organizational ability.

. Good visualisation and possess a keen eye for detail.

. Maintaining content and graphics as it relates to the campaign.

. Competency in Adobe Creative Suite such as PhotoShop, and Illustrator is a plus.