- Min. 2 years of Digital Marketing experience, preferably within agencies. Portfolio showcasing published work.
- Proficiency in various content platforms like social media, blogs, and print media.
- Knowledge of content and layout design tools like Canva, Adobe InCopy, and InDesign is advantageous.
Job Description
We're on the lookout for a passionate and driven Marketing Executive to join our expanding team. In this role, you'll play a pivotal part in crafting and delivering captivating content to enhance our company's image, brand, and connection with customers.
If you're passionate about storytelling, user experience, and igniting engagement through compelling content, we'd love to have you on board.
Roles and Responsibilities:
Content Development
- Develop and implement marketing strategies to promote our products/services.
- Create compelling content for various marketing channels, including social media, website, email, marketing materials.
- Collaborate with internal teams to develop marketing campaigns and initiatives. Assist with logistics matters of events and campaigns.
Digital Marketing
- Design content strategies to effectively reach our target audience and marketing goals
- Manage and update company website and social media platforms with fresh and relevant content.
- Ensure that SEO and SMO strategies are effectively implemented
- Content Calendar Management
- Distribution of content across social media platforms and email channels to enhance brand visibility and actively engage our audience.
- Monitor and respond to customer feedback and inquiries on social media platforms.
Collaboration
- Assist in organizing and executing promotional events and campaigns.
- Work closely with the sales team to align marketing efforts with sales objectives.
- Collaborate with external partners and agencies to maximize marketing impact.
Reporting and Analytics
- Prepare regular reports on marketing performance metrics.
- Conduct market research and competitor analysis to inform marketing strategies.
Requirements:
- Minimum Diploma in Communications, Marketing, Literature, or related field, with at least 2 years of relevant experience, preferably within agencies.
- Portfolio showcasing published work.
- Exceptional written and verbal communication abilities.
- Capable of thriving in a fast-paced, collaborative environment.
- Proficiency in various content platforms like social media, blogs, and print media.
- Strong strategic, analytical, organizational, and interpersonal skills.
- Demonstrated expertise in writing, editing, and proofreading marketing and communications materials.
- Familiarity with content management systems such as WordPress, Drupal, and Joomla.
- Solid understanding of content optimization practices including SEO, SMO, and PPC.
- Knowledge of content and layout design tools like Canva, Adobe InCopy, and InDesign is advantageous.
- Results-driven, detail-oriented, and adept at managing multiple projects with tight deadlines.
- A team player with excellent collaborative skills across departments.
