Formulate strategies to build a lasting digital connection with customers and grow followers, brand interest and engagement through engaging content across different digital platforms.
Plan and monitor the ongoing company presence on social media (Facebook, Instagram, Linked In, Youtube and other new platforms)
Launch optimized online adverts through Facebook or Google etc. to increase company and brand awareness.
Brainstorming new digital marketing platforms and ways to capture customer attention
Compose online copywriting, proofreading and editing for various digital marketing content to ensure consistency in branding
Design of online marketing collaterals such as graphic illustrations, photo and video production via Adobe Design Software or Canva.
Acquire insight in online marketing trends and keep strategies up-to-date.
Conduct market surveys, research trade information, and analyse competitor's online strategies.
Deliver monthly proposals, reports, presentations and share insights to develop optimization plans and provide action plans
Any ad-hoc duties as assigned
Requirements
Minimum 3 years of relevant working experience
Creative thinker & self-starter
Excellent understanding of digital marketing concepts and best practices
Experience with B2B social media, Google Adwords and SEO
