Digital Marketing Executive - K

Roles & Responsibilities:

We are seeking a dynamic Digital Marketing Executive with a passion for creative campaigns in the finance sector. You will play a central role in shaping our digital marketing strategies, focusing on captivating content that resonates with our audience.

Responsibilities:

. Craft compelling copy for different formats, ensuring it aligns with our brand voice and effectively communicates key messages.

. Collaborate with creative teams to produce high-quality content, including articles, blog posts, social media updates, and promotional materials.

. Develop and maintain a content calendar to plan and organize email campaigns in advance.

. Develop and execute innovative YouTube campaigns targeting the finance audience, crafting engaging content tailored for the platform.

. Manage and optimize digital advertising campaigns to align with performance objectives and finance-focused messaging.

. Implement SEO best practices to enhance content visibility and engagement across search engines and social media.

. Create effective media buying strategies and negotiate ad space with media outlets.

. Participate in media planning to identify target audiences and craft impactful campaigns.

. Utilize YouTube Analytics to track, analyse, and report on campaign performance, making data-driven optimizations.

. Manage budgets effectively to ensure efficient allocation of resources and maximize ROI for digital campaigns.

. Conduct market research to identify trends and insights that inform content strategy and audience targeting.

Qualifications:

. Bachelor's degree in digital marketing or relevant qualifications.

Experience/Skills:

. 3 to 5 years of experience in digital marketing, with a focus on copywriting and content creation, and youtube marketing.

. Creative mindset with a talent for generating innovative marketing ideas tailored to the finance audience.

. Proven track record of creating engaging and effective digital content.

. Excellent communication skills and a collaborative approach to working with cross-functional teams.

. Strong project and time management abilities, with the capability to prioritize and meet deadlines in a fast-paced environment.

. Familiarity with trading in stocks is a plus.