Digital Marketing Executive #MCPP

Responsibilities:

.Strategy Development:.

.Analyze customer data and market trends:. Understand customer demographics, pain points, and buying behavior in Singapore. Research competitor marketing strategies and identify company's unique selling propositions (USPs) for air conditioning installation, servicing, and maintenance.

.Develop a digital marketing plan aligned with business goals:. Set clear objectives like increasing website traffic, lead generation, and brand awareness. Create a roadmap with specific tactics and KPIs (key performance indicators) for each platform.

.Establish budget allocation:. Determine the budget for paid advertising, content creation, and social media management tools based on marketing goals and industry benchmarks.

Content Creation:

.Blog posts:. Develop informative blog posts targeted at potential customers

.Social media content:. Create engaging content for Facebook, Instagram, and YouTube:

.Facebook:. Share informative posts, customer testimonials, special offers, and behind-the-scenes glimpses of the team.

Instagram: Use high-quality photos and videos showcasing the various services the company provide, before-and-after shots, and infographics

.YouTube:. Create explainer videos, customer testimonial videos, and other educational contents.

.Email Marketing:. Develop targeted email campaigns segmented by audience needs (e.g., potential customers, existing customers).

.SEO Optimization:.

.Keyword research:. Identify relevant keywords Singaporeans use to search for the services our company offers.

.On-page optimization:. Optimize website content (titles, meta descriptions, headings) with targeted keywords to improve search engine ranking.

.Local SEO:. Ensure 338's Google My Business listing is complete and up-to-date with accurate contact information, high-quality photos, and positive customer reviews.

.Social Media Management:.

- Schedule and publish engaging content across platforms.

- Respond to comments and messages promptly.

- Monitor social media trends and adapt marketing strategies accordingly.

- Utilize social media analytics tools to track performance and identify areas for improvement.

.Paid Advertising:.

- Develop targeted PPC (pay-per-click) campaigns on Google Ads and social media platforms.

- Craft compelling ad copy and ensure landing pages provide a seamless user experience.

- Monitor campaign performance and optimize keywords, bids, and ad copy for maximum return on investment (ROI).

.Analytics:.

- Track website traffic, lead generation, and conversions from marketing campaigns.

- Use analytics tools like Google Analytics and social media insights to assess performance and identify areas for improvement.

- Generate regular reports to communicate marketing results and progress to stakeholders at 338 Aircon.

.Media Relations:.

- Develop relationships with journalists and bloggers in the Singaporean home improvement and lifestyle media landscape.

- Identify opportunities for press releases, media mentions, or guest blog posts that showcase our company's expertise and services.