Responsible for developing a marketing strategy, channel Strategy, Content Strategy, conversion planning, and content and campaign ideation for the relevant program areas
Work closely with the Sales team in optimizing and evolving the brand marketing communications and presence on digital platforms
Devising strategies to drive online traffic to the company website
Utilize online analytics tools to track campaigns and measure performance
Plan and conduct training sessions to build competency level in digital marketing as required
Possess experience in identifying target audiences, devising, and implementing digital campaigns that inform, engage, and influence
Good grasp of current digital Marketing tools and strategies, keen interest in the latest trends, and ability to provide insights and make recommendations based on best practices of digital Marketing
Manage both offline and online business segments
Data analysis and implementation actions to optimize online commercial performance
Job Requirements
Candidates with strong business networks will be an advantage
Hands-on and solid experience with the full spectrum of digital Marketing
Very familiar with all the existing Chinese platforms
A strong leader who demonstrates how to achieve results in the shortest time possible
Good command of English & Chinese (working closely with the English & Chinese-speaking Sales team to optimize and evolve the brand's marketing communications and presence on digital platforms.)
Candidate must possess at least a Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing or equivalent
At least 3 Years of working experience in the related field is required for this position
Required Skill(s): Proficient SEO, Google Analytics, Google AdWords, Social & E-commerce platforms
Able to start work immediately or within a short notice
