Position Overview:
We are seeking a dynamic and experienced Marketing Manager to join our team. The ideal candidate will have a proven track record in e-commerce marketing, specifically managing multiple SKUs, with a strong focus on digital marketing strategies. This role requires a deep understanding of the beauty and skincare industry and a self-starter attitude to drive growth in the competitive U.S. market.
About SkinSeoul:
At SkinSeoul, we stand at the unique intersection of AI, e-commerce, and skincare. We are disrupting the B2C e-commerce market in skincare, and our vision is to become the #1 skincare company globally.
Starting with K-Beauty, we have unleashed the potential of advanced AI technology to launch the world's largest Korean skincare store. We pride ourselves on offering not only the largest but most personalized skincare selection, at affordable price points and with a superior customer experience.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to drive growth across multiple SKUs in the e-commerce space.
- Lead and optimize digital marketing campaigns, including SEO, performance marketing (e.g., PPC, social media ads), and influencer marketing, to increase brand awareness and sales.
- Analyze and adapt marketing strategies to align with the U.S. market, ensuring cultural relevance and resonance with target audiences.
- Collaborate with cross-functional teams to ensure consistent brand messaging and positioning.
- Conduct market research to identify trends, opportunities, and potential areas for growth within the beauty and skincare industry.
- Monitor and analyze key performance metrics, providing regular reports and recommendations for continuous improvement.
- Build and nurture an engaged online community through social media platforms, forums, and other online channels.
- Create and execute community engagement strategies to drive brand loyalty and advocacy.
- Manage and moderate community discussions, addressing questions and concerns in a timely and professional manner.
- Collaborate with other departments to ensure consistent and aligned messaging across all community interactions.
- Develop engaging and relevant content for social media and community channels.
- Plan and execute social media campaigns to promote brand awareness and engagement.
- Utilize analytics tools to measure the effectiveness of content and campaigns, making data-driven decisions to optimize performance.
- Collaborate with influencers to create compelling content that promotes our products and services.
Qualifications:
- Excellent English communication skills both written and verbal, with an ability to collaborate effectively in a highly multicultural team
- Proven experience in e-commerce marketing, managing diverse SKU portfolios.
- Expertise in digital marketing, with hands-on experience in SEO, performance marketing, and affiliate/influencer collaborations.
- Experience and/or exposure to serving users in North American and other Western markets is a plus
- Passion for and knowledge of the beauty and skincare industry.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Self-motivated, proactive, and able to thrive in a fast-paced environment.
- Strong problem-solving skills, with an ability to handle ambiguity and complex challenges while thriving in a fast-moving startup environment.
Preferred Skills:
- Familiarity with marketing analytics tools (e.g., Google Analytics/Amplitude/Hotjar/SEMrush).
- Experience in creating and managing budgets for marketing campaigns.
- Strong interpersonal and communication skills, with the ability to build relationships with partners and influencers.
By working at SkinSeoul you will have the opportunity to:
- Be at the forefront of a company pioneering and disrupting the e-commerce and skincare industry with advanced AI technology
- Be part of the growth story and boost your career by joining an ambitious and fast-growing company
- Thrive in a dynamic environment and challenge yourself to solve unique business problems
- Work in an international work environment with a flat organization
SkinSeoul is an equal-opportunity employer committed to fostering an inclusive, innovative, and learning environment with the best employees. We provide equal employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, as required by applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.
