Job Responsibilities
To effectively manage the Digital Marketing functions of the company, Promotional Activities, Events, Sponsorships, CSR Projects etc.
- Responsible for planning, managing and executing digital marketing strategies, content and campaigns to achieve company's objectives
- Plan, organize and manage digital marketing through SEM, SEO and social media to support overall marketing activities
- Control and manage digital marketing budget
- Effective negotiation and management of budget for wider media exposure for the brands
- Brainstorm, conceptualize and implement branding and marketing content and campaigns for brand portfolios to meet business objectives
- Liaise with other departments and agencies to achieve campaign objectives
- Conceptualize marketing content for online communication channels
- Monitor digital market and competitor activity
- Evaluate online marketing campaigns
- Be up to date with the latest digital marketing trends
- Provide weekly marketing report
- Other ad-hoc duties deem fit by superior
Requirements:
- Degree in Marketing, Communications or relevant studies
- Minimum 2-3 years of relevant marketing experience for B2C preferred
- Hands-on knowledge of Social media platforms, WordPress, Google Ads, is preferred
- Data analysis knowledge of digital marketing campaigns and KPIs
- Strong in language - both English and Mandarin preferred
- Excellent interpersonal and communication skills
- Creative, flexible with an eye for detail
