Create and manage Google and Meta Ads campaigns to generate leads and achieve our digital communication objectives.
Optimize paid advertising campaigns, including Meta Ads, Google Ads, and various social media Ads.
Conduct thorough market research and analyze data to identify trends and enrollment opportunities.
Collaborate closely with cross-functional teams to develop visually appealing and on-brand creative content for various digital marketing channels.
Utilize design tools and software to craft/edit attention-grabbing banners, graphics, videos to produce compelling video content for digital campaigns.
Stay updated on industry trends and best practices in creative development to ensure our campaigns are visually impactful and resonate with our target audience.
Implement A/B testing and conversion rate optimization (CRO) strategies to enhance campaign effectiveness.
Track, measure, and report campaign performance using Google Analytics and other relevant tools.
Qualifications:
Bachelor's degree in Business, Marketing, IT, or a related discipline.
Candidates should have a minimum of 2 years of experience in digital paid advertising, preferably from a digital marketing agency
In-depth knowledge of digital marketing channels, including social media, search, and display advertising.
Candidates with more experience may be considered for an Assistant Manager position.
Proficiency with paid advertising platforms, including Google Ads and Meta Ads.
Strong analytical and data-driven mindset, with some experience using analytics tools to track KPIs and ROI.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
A self-motivated individual with a genuine passion for digital marketing and a willingness to learn and adapt to new technologies and platforms.
A results-oriented approach with a proven track record of delivering digital lead generation.
