Plan, develop and implement effective digital strategies to drive campaign performance across digital platforms that include but are not limited to: Google, Search Engine Marketing, Google Display Network, YouTube, Facebook and LinkedIn.- Proactively manage all assigned campaigns and clients accounts by supporting all campaign-related requests from internal departments and clients
Monitor and track performances of campaigns to ensure budget utilization is on track and to achieve the KPIs.
- Undertake relevant and suitable optimization measures to improve campaign performance
Provide proactive support to Head, Digital Marketing Optimizer and collaborate with PurpleClicks Account Management Team to deliver excellent client support services which include the following areas:- Day-to-day support to execute requests from clients
Trouble shooting campaign issues such as ad visibility, tracking and coding integration, etc
- Create and customize reports as and when they are requested
Provide periodic review and end of campaign review including written analysis of campaign performance and strategic recommendations for action and improvement- Enable Adwords and Google Analytics Integration. Provide expert direction to other Digital Marketing Optimizers and Account Managers on GA functions, set-up and integration
Job Type: Full-time
Benefits: Work from home
Schedule:
* Monday to Friday
Supplemental Pay:
Work Location: In person
