Digital Marketing Specialist

Job Description

• Develop and manage PPC and paid social media campaigns across Google, Facebook, Bing, LinkedIn and other platforms, ensuring they align with business goals.
• Monitor, analyze, report on the performance of ad campaigns and make data-driven adjustments to improve campaign performance.
• Conduct keyword and competitor research to identify opportunities and optimize advertising strategies.
• Implement A/B testing strategies to optimize ad creatives, targeting, and landing pages, ensuring continuous improvement and effectiveness.
• Track and meet key performance indicators (KPIs) related to lead generation, ensuring a steady flow of qualified leads from ad campaigns.
• Collaborate with content creator and design teams to create compelling and effective ads, including writing ad copy and developing visual/video content.
• Manage ad budgets and ensure effective spending to achieve targeted ROI.
• Work closely with other departments such as Sales, Content, and Design to ensure seamless coordination and achievement of company goals.
• Keep up-to-date with the latest trends and technologies in digital advertising and apply them to campaigns.
• Other tasks required by the managers.

Requirements

• Bachelor's Degree in Marketing, PR, Business Administration or related fields.
• Proficiency in English (spoken and written).
• At least 1 year of proven experience in Digital Marketing, specifically in managing and optimizing online ad campaigns.
• Extensive knowledge of ad platforms such as Google Ads, Facebook Ads, and analytics tools like Google Analytics, Facebook Ads Manager.
• Good analytic skill and ability to make data-driven decisions to optimize campaigns.
• Experience in developing digital marketing strategies for B2B is a plus.
• Strong sense of responsibility in assigned tasks and commitment to seeing projects through to completion.
• Eagerness to continuously learn and update knowledge to meet the changing demands of the market.