Digital Media Executive

Job Responsibilities

• Develop and execute effective lead generation strategies on social media, search engines and other marketing channels (e.g. Facebook Ads, Tiktok, Google Ads, YouTube, etc.)
• Coordinate all marketing activities that support lead generation and brand awareness strategies
• Track, analyze and optimize lead generation strategies and other marketing campaigns
• Perform creative copywriting for social media captions, blogposts and content
• Analyze sales funnels & customer intentsRequirements:

Job Requirements

• A Bachelor's degree in marketing, business or any other relevant field
• At least 1 yeart of experience in Facebook Ads, Google Ads, Tiktok, etc
• Have a portfolio or proven track record of successfully executed digital marketing campaigns
• Good command in English with creative and strong copywriting skills
• Experience in website development, graphic design and video-editing will be an added advantage
• Able to work independently under direction and complete within tight deadlines