We are currently looking for a highly driven and self-motivated Digital Marketing person to support our expansion into the China Market.
Responsibilities
- Set up and manage our Chinese social media accounts such as WeChat, Dou Yin, The Little Red Book and Weibo to increase brand awareness
- Attract views and drive engagement by producing and editing original and meaningful content/articles/videos/landing pages/posters etc for the company's website(s) and social media channels, with good copywriting and scriptwriting
- Daily management for social media platforms, incl. content posts, interaction with fans, groups operations, etc.
- Translate documents from English to Chinese to support marketing and business development efforts
- Manage the annual marketing plan (for the managed platforms) and calendar and execute all initiatives within the proposed budget and timelines
- Assist in the creative direction (creative brief, photoshoot & styling) and creation of contents for the managed platforms
- Propose and implement online/offline events to engage potential customers and enhance conversion rate.
- Liaise and network with KOLs for influencer marketing and ensure maximum engagement and ROI
- Provide reports for post-marketing initiatives (KPIs, metrics, insights, etc)
- Work with various stakeholders
- Achieve KPIs for lead generation
Requirements
- Creative, self-driven, independent and resourceful multi-tasker
- Have hands-on digital marketing experience with the Chinese market and experience in the operation of digital platforms such as Little Red Book, Wechat, Douyin, Weibo
- Experience working with Chinese influencers/KOLs is a plus!
- Strong interest and knowledge of trends in digital marketing/e-commerce, especially in the Chinese market
- Proficient in the languages required to perform the job and handle all Chinese platforms (have to liaise with Mandarin-speaking counterparts, handle documents/emails written in the Chinese and English language and product content in Chinese for Chinese platforms)
- Ability to generate market awareness and target the right audience with accurate advertising
Workplace: Bukit Merah
Work schedule: Mon-Fri 9-6pm
