Director/Assistant Director of Marketing Communications

About Us: The Muslimin Trust Fund Association (MTFA) is a charity committed to supporting the underprivileged in our community through a myriad of services, including but not limited to offering shelter to orphans and youths at risk, facilitating subsidised medical treatments, and administering financial aid through various programs.

Guided by our principle of Towards a sincere pursuit of Ihsan, we aim to continuously create positive impacts within the communities we serve.

Job Summary

The Director/Assistant Director of Marketing Communications (MarComms) is

responsible for shaping and executing MTFA's communications, branding, and public

engagement strategy. This role focuses on enhancing MTFA's visibility, reputation,

and outreach through effective storytelling and brand positioning. Reporting to the

CMO, the Director/AD of MarComms will lead the Publicity and Corporate

Communications teams to ensure consistent, impactful messaging that aligns with

MTFA's mission, values, and strategic objectives.

Key Responsibilities

. Brand Strategy & Management

○ Develop and implement a comprehensive branding strategy that

strengthens MTFA's identity and resonates with key stakeholders,

including beneficiaries, donors, and the community.

○ Ensure MTFA's messaging and visual identity are consistent across all

channels, supporting a unified brand presence.

○ Oversee brand positioning and reputation management efforts to

enhance MTFA's visibility and credibility as a leading charitable

organization.

. Public Relations & Media Outreach

○ Lead the Publicity team in managing media relations, securing press

coverage, and promoting MTFA's work in both local and international

media.

○ Develop and nurture relationships with media partners, journalists, and

influencers to increase public awareness of MTFA's mission and

impact.

○ Serve as MTFA's primary spokesperson, handling media inquiries and

representing the organization in interviews, events, and other

public-facing opportunities.

. Corporate Communications

○ Oversee the Corporate Communications team to ensure effective

internal and external communications that align with MTFA's values

and objectives.

○ Develop strategies for impactful communications to stakeholders,

including donors, partners, and volunteers, ensuring transparent and

timely information sharing.

○ Lead the development of MTFA's annual reports, newsletters, press

releases, and other key publications, ensuring accuracy, clarity, and

alignment with MTFA's messaging standards.

. Digital & Social Media Strategy

○ Drive MTFA's digital marketing strategy, overseeing the creation and

management of content for social media, the website, email

newsletters, and other digital platforms.

○ Collaborate with the Publicity team to develop engaging social media

campaigns that increase online visibility, foster engagement, and

strengthen community connections.

○ Monitor digital trends and analytics to refine digital strategies, optimize

audience engagement, and enhance MTFA's online presence.

. Campaign Development & Execution

○ Plan and execute integrated marketing campaigns that highlight

MTFA's programs, initiatives, and events to relevant audiences.

○ Work closely with the Fundraising team (RevOps) to support

fundraising campaigns, ensuring that messaging aligns with MTFA's

brand while maintaining distinct responsibilities.

○ Measure and evaluate campaign performance, making data-driven

adjustments to optimize reach, engagement, and effectiveness.

. Stakeholder Engagement & Community Relations

○ Develop and implement strategies for engaging MTFA's diverse

stakeholders, including donors, partners, volunteers, and the

community, to foster strong, long-term relationships.

○ Organize and oversee MTFA's community outreach events, ensuring

alignment with the organization's goals and values.

○ Provide support to other MTFA departments by creating tailored

communications that support their outreach and program objectives.

. Cross-functional Collaboration

○ Collaborate closely with the Director/AD of RevOps to align marketing

and communications strategies with revenue objectives while

maintaining distinct functional responsibilities.

○ Partner with internal teams to provide communications support for

MTFA's various programs, ensuring a cohesive approach to public

messaging.

. Leadership & Team Development

○ Provide mentorship and guidance to the Publicity and Corporate

Communications teams, fostering a collaborative, creative, and

results-driven work environment.

○ Identify and address skill gaps within the MarComms team,

implementing training and development programs as needed.

○ Promote a culture of excellence, innovation, and accountability within

the MarComms department.

Qualifications

. Education: Bachelor's degree in Marketing, Communications, Public

Relations, or a related field. Master's degree or relevant certifications are a

plus.

. Experience:

○ Minimum 5 years of experience in marketing communications, public

relations, or related roles within a nonprofit, corporate, or agency

setting.

○ Proven track record in brand management, media relations, and digital

marketing.

. Skills:

○ Excellent written and verbal communication skills with a strong

storytelling ability.

○ Proficiency in digital marketing tools and social media platforms.

○ Strategic thinker with experience in campaign planning, execution, and

evaluation.

○ Familiarity with nonprofit communication strategies and branding

principles.

Attributes

. Creative, proactive, and able to convey complex ideas in clear, compelling

ways.

. Demonstrated commitment to MTFA's mission of compassion and service.

. Strong interpersonal and relationship-building skills with an ability to work

collaboratively across functions.