At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.
Be a Part of Something BIG!
Are you a digital marketing expert with a passion for driving sales, analyzing performance metrics, and crafting impactful campaigns If you're strategic, data-driven, and thrive in a collaborative environment, we want you as our eCommerce Campaign & Business Manager!
In this role, you'll be at the forefront of our eCommerce growth strategy, designing and executing campaigns that elevate our brand and boost online sales. You'll work with a talented team and external partners to bring campaigns to life, optimize our digital marketing channels, and drive performance that aligns with our business goals.
Make an Impact by
- Campaign Strategy & Execution
- Plan and execute effective eCommerce campaigns to drive online sales, traffic, and overall contribution.
- Track and review campaign performance to ensure the achievement of key business objectives.
- Collaborate with designers, marketing teams, and external agencies to develop marketing collateral aligned with campaign goals
- Digital Marketing & Optimization
- Leverage SEM, SEO, and affiliate marketing to drive qualified traffic, improve sales conversion rates, and sharpen targeting.
- Utilize multiple digital channels (email, social media, paid ads) to increase traffic and online sales.
- Execute and manage weekly promotions, ensuring they are aligned with business goals and delivered accurately and on time.
- Digital Sales Performance & Insights
- Lead digital sales performance insights**, tracking and analyzing all campaign metrics to evaluate effectiveness.
- Develop a comprehensive insights framework to monitor key metrics such as conversion rates, cost per order (CPO), customer acquisition cost (CAC), and return on ad spend (ROAS).
- Provide regular reporting on campaign performance with actionable recommendations to key stakeholders.
- Implement A/B testing and other optimization methodologies to improve business outcomes.
- Business Performance & Management
- Drive overall online business performance by aligning campaigns with broader business objectives and revenue targets.
- Achieve set digital sales targets while lowering cost per acquisition and optimizing ROI.
- Implement business strategies that enhance marketing efforts and contribute to business growth.
- Collaboration & Stakeholder Management
- Work closely with cross-functional teams, including Developers, Business Operations, and external partners, to ensure promotions and user experience (UX) implementations are accurate and timely.
- Maintain strong relationships with external agencies and stakeholders to ensure high-quality deliverables.
- Promotion & Sales Initiatives
- Execute roadshows, special campaigns, and customer acquisition initiatives to drive brand visibility and online sales growth.
- Ensure weekly and ad hoc promotions are impactful, accurately implemented, and aligned with business objectives.
Skills For Success
- Proven experience in managing eCommerce campaigns and driving business performance, with a focus on digital sales growth.
- Expertise in data analysis tools (e.g., Google Analytics, Adobe Analytics) to track and assess digital performance.
- Strong understanding of SEM, SEO, affiliate marketing, and eCommerce business strategies.
- Excellent project management skills, with the ability to manage multiple stakeholders and initiatives.
- Experience in A/B testing and optimization techniques to enhance sales performance and business impact.
- Strong collaboration and communication skills, with the ability to present insights and data-driven recommendations to key stakeholders.
Rewards that Go Beyond
- Flexible work arrangements
- Full suite of health and wellness benefits
- Ongoing training and development programs
- Internal mobility opportunities
Your Career Growth Starts Here. Apply Now!
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
