St Luke's ElderCare (SLEC) is a Christian healthcare provider committed to serving the community, regardless of race, language, and religion. Since our founding in 1999 with four centres, we have grown to 30 centres and one nursing home, impacting over 15,000 elders islandwide. As we celebrate our 25th anniversary this year (2024), we are embarking on a new phase of growth to impact even more lives.
We are seeking passionate professionals to join our Communications & Fundraising team as a Senior/Executive, Communications. In this role, you will plan and execute wide-ranging initiatives to raise awareness and appreciation of SLEC's work in serving the community. These initiatives will span diverse print, online and engagement platforms. If you're ready to embrace a challenge that blends purpose with professional and personal growth, we invite you to apply and help shape the future of ageing in Singapore with us!
Job Description:
- Brand Management: Contribute to the development of SLEC's integrated marketing communications strategy, including managing corporate brand assets and ensuring consistency and synergy across all platforms. Support both external and internal communications efforts to enhance the organisation's brand reputation both online and offline.
- Content Creation & Management: Collaborate with internal and external stakeholders to manage the design, writing, editing and production of collaterals, including our annual report, newsletters, EDMs, corporate gifts and marketing collaterals on SLEC's services and programmes. Manage and update the content on our corporate website so information is relevant and up to date.
- Creative Ideation & Execution: Provide innovative ideas and concepts for storytelling and messaging across print and digital channels. Review storyboarding for videography and photography to create compelling narratives.
- Mainstream Media Engagement: Work with mainstream media and faith-based media to publicise SLEC's services and programmes. This includes helming media releases, pitches, replies, interviews, engaging with journalists at events and building rapport with them.
- Social Media Engagement: Develop and implement online strategies to enhance the organisation's presence on social media platforms (Facebook, Instagram, LinkedIn, TikTok). This includes curating engaging content, fostering online community interaction, monitoring social media trends, ensuring alignment with overall branding and messaging.
- Communications Counsel: Advise internal stakeholders on communications issues in alignment with the organisation's mission and messaging. Partner them to develop engagement materials including speeches, impact stories, presentation materials etc.
- Impact Review: Monitor and analyse content performance across print and online channels to optimise engagement with target audiences.
- Administrative support for projects helmed by the Communications & Fundraising department.
Requirements:
- Bachelor's Degree or Postgraduate Diploma in Communications, Business, or a related discipline.
- Minimum two years of experience in a similar role. Fresh graduates with a passion for the social service / healthcare sectors and strong learning ability are encouraged to apply.
- Excellent written and verbal communication skills, capable of developing compelling narrative and messaging crafting clear, concise and creative content that connects with target audiences.
- Experience with mainstream media and social media engagement. Aptitude in digital and social media, as well as design software such as Adobe Creative Suite (e.g. Adobe Illustrator, Photoshop, Premiere Pro) would be an advantage.
- Proven track record in project management.
- Ability to work independently and proactively in a fast-paced environment, while also being a team player with strong interpersonal and stakeholder engagement skills.
- Basic proficiency in Chinese, for communication with our elders and review of our Chinese collaterals, will be an advantage.
If you are interested to apply for the above-mentioned position, please submit your resume and writing/ design portfolio (if any) to [Confidential Information].
