Freelance Creative Copywriting Marketer

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We're one of the fastest-growing tech startups in the region, consistently charting new heights!

About This Role

We are seeking a talented and driven Creative Copywriting Marketer based in New Delhi, India. The ideal candidate is someone who possess the skills which are a unique blend of creativity, storytelling, customer centricity, ability to use data to improvise along with strategic thinking.

What You Will Be Doing

What You Will Execute on a Day to Day Basis:

You shall focus on crafting engaging, persuasive, and brand-aligned content that drives marketing and business initiatives. Your primary responsibility will be to develop written materials that resonate with the target audience, inspire action, and support overall financial objectives.

• Content Creation & Copywriting
• Write compelling and creative copy for various marketing channels, such as websites, blogs, social media, email campaigns, advertisements, and product descriptions.
• Develop messaging that aligns with the brand's tone, voice, and overall strategy.
• Craft clear and effective calls to action (CTAs) that prompt audience engagement and conversions.
• Brand Storytelling
• Create and maintain a consistent brand narrative across all communications.
• Use storytelling techniques to connect emotionally with the audience, ensuring that the brand's story resonates and leaves a lasting impression.
• Develop unique, original ideas to enhance brand positioning through language.
• Campaign Development
• Collaborate with the product, sales, design and marketing team to brainstorm and execute creative ideas for campaigns and promotions.
• Write copy for digital and offline advertising campaigns, including banners, landing pages, brochures, and print ads.
• Ensure that campaign messaging is cohesive across all platforms.
• Collaboration with SEO & Digital Marketing
• Collaborate with the SEO function and incorporate SEO best practices in web copy, blog posts, and product descriptions to improve organic search rankings.
• Optimize content for digital platforms, focusing on user experience (UX) and engagement.
• Work with the digital marketing team to ensure that copy aligns with performance goals (click-through rates, lead generation, conversions).
• Collaboration with Design
• Work closely with graphic designers, videographers, and other creative professionals to ensure the copy complements the visual elements of campaigns.
• Participate in cross-functional team meetings to ensure alignment between copy and broader marketing strategies.
• Testing & Optimization
• Test different variations of copy through A/B testing for ads, email subject lines, or landing pages to identify what resonates best with the audience.
• Analyse the performance metrics and optimize copy for better engagement and conversion rates.
• Editing & Proofreading
• Review and edit content to ensure clarity, grammar, and adherence to brand guidelines.
• Ensure that all copy is error-free and meets the highest standards of quality.
  

What You Will Lead, Strategize & Develop On A Regular Basis:

Strategic execution focuses on near-term, goals, vision, and the overall positioning of the product in the market. It involves high-level planning, future-focused decisions, and aligning product marketing efforts with the company's broader objectives.

• Content Strategy & Planning
• Assist the business teams in developing content strategies that align with marketing goals and business objectives.
• Plan, schedule, and maintain a content calendar to ensure consistent output.
• Monitor the performance of content, making data-driven adjustments as necessary.
• Market & Audience Research
• Research target audiences to understand their behaviours, pain points, and motivations.
• Use insights from market research to create relevant and personalized copy.
• Keep up with industry trends, competitor content, and market developments to inform copy strategies.
  

About You

You must operate with strategic vision, leadership, and cross-functional influence as compared to a junior team member who focuses on tactical execution, learning, and supporting senior leadership. The AD's role is characterised by a higher level of responsibility, accountability, and decision-making authority, which shapes the overall direction and success of marketing initiatives within the organization. At an AD level based in Singapore you are expected to be passionately aligned with the company's ambition and core values and be committed to driving growth and performance.

• Qualifications:
• Bachelor's degree in relevant field.
• Experience:
• Proven experience as a results driven Copywriter (2+ years preferred).
• Proven experience in writing from an audience driven perspective.
• Experience in managing multiple projects, and delivering high-impact marketing content.
• Expertise in both digital and print copywriting, with a strong understanding of branding and tone of voice.
• Experience working in fast-paced environments with global cross-functional teams.
• Skills:
• Advanced proficiency in copywriting for digital platforms (social media, email, web) and traditional media like advertising and print.
• Strong understanding of storytelling, tone, and voice in a marketing context.
• Excellent project management and organizational skills, with the ability to manage multiple deadlines.
• Strong communication skills with the ability to present and articulate copy decisions to stakeholders.
• Ability to interpret data for improvising and use it for business growth.
• Excellent communication and interpersonal abilities.
• Creative mindset with an eye for design and detail.
• Collaboration skills to work with product managers, content marketer and business team.
• Knowledge:
• You are a self-starter.
• You are curious and creative by nature.
• You are proactive and results-driven.
• You are highly organised and detail-oriented.
• You are a collaborative team player with a positive attitude.
• You are adaptable to a fast-paced and changing environment.
• You are interested in driving business impact through your role.
  

You Are A Notch Above If You Have

• An MBA in marketing and/or business administration.
• Experience in the high-school and / or higher education industry.
• Experience working closely with and / or reporting to C-Level executives.
  
  

Visit our culture manifesto deck to learn more about the unique Cialfo culture and the opportunity to be one of us. This is an opportunity to be a part of a fun, flexible, and fast-moving organization which is scaling its global footprint.

The Benefits Of Being a Cialfolk

Exact benefits vary depending on your location. That said, all full-time Cialfo employees receive the following benefits:

• Paid Annual and Medical leaves
• Flexible working environment
• Comprehensive Health Insurance
• and more...