Group Marketing Specialist

Social Media Management:

• Develop and execute social media strategies for platforms such as Instagram and Facebook.
• Manage daily social media activities, including content scheduling, community engagement, and performance tracking.
• Monitor social media trends and adapt strategies to ensure maximum reach and engagement.

Content Creation:

• Create high-quality, engaging content (posts, stories, videos) that aligns with our brand identity.
• Produce photography and videography content, including editing, to showcase our products and services.
• Collaborate with the team to generate fresh ideas for social media campaigns and promotions.

Graphic Design:

• Design visually appealing graphics for social media, websites, and other marketing materials.
• Maintain consistency in brand messaging and visual identity across all channels.

Online Advertising:

• Plan, execute, and optimize online advertising campaigns (e.g., Facebook Ads, Instagram Ads) to drive traffic, leads, and sales.
• Analyze campaign performance and adjust strategies to achieve KPIs.
• Understand SEO and relevant online marketing concepts.

E-Commerce Management:

• Manage and optimize our WooCommerce platform, ensuring a seamless online shopping experience for our customers.
• Update product listings, monitor inventory, and troubleshoot any technical issues that arise within the WooCommerce system.
• Collaborate with the team to implement promotional strategies and analyze e-commerce performance metrics to drive sales and improve customer satisfaction.

Marketing Management:

• Develop and implement comprehensive marketing strategies to promote our products and services.
• Oversee the execution of marketing campaigns across various channels, ensuring alignment with overall business objectives.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Collaborate with cross-functional teams to ensure a cohesive approach to marketing efforts.

Qualifications:

• Proven experience in social media management, content creation, and online advertising.
• Strong photography and videography skills, including proficiency in editing software.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).
• Solid understanding of online marketing strategies and tactics.
• Ability to work independently and as part of a team.
• Creative mindset with a passion for staying ahead of industry trends.