JOB TITLE: Head of CBD Singapore
JOB LOCATION: Singapore
RELOCATION TERMS: Local terms
The Head of CBD Singapore is responsible to build a high-performance team culture, develop country strategic plans based on thorough understanding of the market dynamics, identify, and maximise business opportunities, drive category thought leadership with strategic partners, develop and execute customers/channels strategy and translate category jobs to be done into customer joint business plan to deliver sustainable growth, profitability, and competitiveness.
- Reporting to: MYSG General Manager
- Direct reports: Modern Trade Head, Distributive Trade, Customer Development Excellence, dCommerce Manager.
KEY RESPONSIBILITIES:
- Develop an inspiring long-term USPL vision integrating category vision, retailers strategy, shoppers insight, competitive landscape, and market potential. The country vision needs to be communicated to ensure people are convinced to be part of the journey
- Wining in every channel within modern trade, distributive trade and digital commerce by executing design for channel framework understanding of shopper mission of each channel, define the segmentation and to put in place a 6Ps strategy.
- Build a high-performance team culture and good team collaboration with cross functional stakeholders to translate category & channel jobs to be done into customer joint business plan
- Build a strong and influential relationship with key strategic partners to make USPL the go to partner for category management collaboration
- Passionate to win with shoppers in every store we serve focusing on great fundamental execution, disrupting shoppers path to purchase and winning at every key touchpoints
- Strategically re-design trade investment plan by channel to ensure investments are utilised in the most efficient manner to deliver growth, profitability and strategic priorities
- At all times, able to take big picture view in any situation, to weight it up, make a logical, sound decision confidently and influence others to agree
- Develop and future fit team capabilities in data-driven decision making, net revenue management, digital commerce and digital marketing and ensuring a strong succession pipeline for key leadership roles
- 50% of the time for travelling.
KEY REQUIREMENTS:
- More than 9 years of business experience, preferably with diverse experience in Distributive Trade management, Key Account Management and Channel & Category Development / Trade Marketing / Customer Strategy and Planning
- Strong customer-facing experience and proven track record is a must.
- Proven people management capabilities.
- Marketing experience is desired
