Key Responsibilities:
- Identify talent partners based on company initiatives and project needs, taking a strategic, data-driven, and holistic view of influencer marketing encompassing nano, micro, macro influencers, content creators.
- Continue to nurture our existing influencer community while looking to expand into new demographics and strengthen influencer relations by managing day-to-day communication with influencers via email, phone, text, etc.
- Maintain talent relationships and create connections with new partners through mailings, giftings and outreach on brand initiatives, building close relationships that create alignment and transparency.
- Exceed targets across revenue, engagement, messaging and follower growth, working closely with the social, communications and editorial teams.
- Manage influencer marketing forecast, budget, and optimizations based on business needs.
- Measure success of social media activations through KPIs and forecasting.
- Develop and manage an Influencer calendar that we can leverage across all our social channels.
- Stay on top of pop culture, social media, influencer trends, as well as emerging technologies and social media platforms and platform updates
Requirements:
- Bachelor's Degree or equivalent experience.
- 5+ years of related experience, preferably within Influencer Marketing, social media, or Public relations in the fashion industry.
- An ideal candidates will have a personal rolodex of influencer and celebrity talent relationships with and an eye for new upcoming talent.
- Expert in leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.) and understands digital marketing trends.
- Ability to think strategically and creatively.
Interested applicants please send your resume to [Confidential Information] with email subject header Job Application for Influencer Marketing Manager (Fashion Ind) ID:19113- CK.
We regret that only shortlisted candidates will be notified. Other applications will be updated to our database for future job opportunities.
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Koh Siew Xing
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Pasona Singapore Pte. Ltd.
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