Strategic Marketing Leadership: Develop and implement a comprehensive international marketing strategy that aligns with the company's overall business goals. Identify target markets, customer segments, and competitive landscape analysis to inform strategic decisions.
Brand Development and Positioning: Enhance brand awareness and positioning in international markets through targeted marketing campaigns, public relations efforts, and thought leadership initiatives. Ensure brand consistency across all platforms and regions.
Market Research and Analysis: Conduct thorough market research to understand industry trends, customer preferences, and competitive positioning in various regions. Utilize insights to tailor marketing strategies that resonate with local audiences.
Product Launch and Promotion: Lead the launch of new products and services in international markets, developing promotional strategies that highlight their unique value propositions. Collaborate with R&D and product teams to ensure marketing efforts align with technical specifications and innovations.
Digital Marketing and Lead Generation: Leverage digital marketing channels (SEO, SEM, social media, email marketing, content marketing) to generate leads and drive engagement in target markets. Optimize campaigns based on performance metrics and analytics.
Partnership Development: Identify and cultivate strategic partnerships with local distributors, resellers, and technology influencers to enhance market penetration and brand visibility. Negotiate contracts and manage partner relationships to ensure successful collaboration.
Sales Enablement: Provide the sales team with the necessary tools, training, and materials to effectively promote products in international markets. Develop sales collateral, presentations, and case studies that support the sales process.
Budget Management: Develop and manage the international marketing budget, ensuring resources are allocated effectively to maximize ROI. Monitor expenses and adjust strategies as necessary to stay within budgetary constraints.
Cross-Functional Collaboration: Work closely with cross-functional teams, including sales, product development, customer support, and finance, to align marketing efforts with business objectives and operational capabilities.
Performance Measurement and Reporting: Establish KPIs to measure the effectiveness of marketing strategies and campaigns. Provide regular reports and insights to the executive team on marketing performance, market trends, and growth opportunities.
Qualifications:
Proven experience (8+ years) in international marketing, preferably within the technology sector or a high-tech company.
Strong understanding of global marketing strategies, market entry tactics, and customer acquisition in diverse cultural contexts.
Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders at all levels.
Proficiency in digital marketing tools and analytics, with a strong focus on data-driven decision-making.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Strong leadership and team management skills, with experience in leading cross-functional teams.
Preferred:
Bachelor's degree in Marketing, Business Administration, or a related field MBA is a plus.
Experience in launching products in international markets and navigating different regulatory environments.
Familiarity with marketing automation tools
Multilingual skills are a plus, especially in languages relevant to target markets.
