Strategic Marketing Leadership:
- Develop and execute a comprehensive international marketing strategy that aligns with the company's broader business objectives. Identify key target markets, customer segments, and conduct competitive analysis to inform strategic decisions.
Brand Development and Positioning:
- Drive brand awareness and strengthen positioning in global markets through targeted marketing campaigns, PR efforts, and thought leadership initiatives. Ensure consistent brand messaging across all platforms and regions.
Market Research and Analysis:
- Conduct in-depth market research to assess industry trends, customer preferences, and competitive positioning in diverse regions. Use insights to tailor marketing strategies that effectively engage local audiences.
Product Launch and Promotion:
- Lead the introduction of new products and services in international markets by developing promotional strategies that highlight their unique value propositions. Collaborate with R&D and product teams to ensure alignment between marketing initiatives and product innovations.
Digital Marketing and Lead Generation:
- Leverage digital marketing channels (SEO, SEM, social media, email marketing, content marketing) to drive lead generation and customer engagement in target markets. Continuously optimize campaigns based on performance metrics and analytics.
Partnership Development:
- Identify and nurture strategic partnerships with local distributors, resellers, and industry influencers to enhance market reach and brand visibility. Manage partner relationships and negotiate contracts to ensure mutually beneficial collaborations.
Sales Enablement:
- Equip the sales team with the tools, training, and materials they need to effectively promote products in international markets. Develop sales collateral, presentations, and case studies that support the sales process.
Budget Management:
- Oversee the international marketing budget, ensuring resources are allocated efficiently to maximize return on investment. Monitor expenses and adjust marketing strategies as needed to stay within budgetary limits.
Cross-Functional Collaboration:
- Work closely with cross-functional teams, including sales, product development, customer support, and finance, to ensure marketing efforts are aligned with business goals and operational capabilities.
Performance Measurement and Reporting:
- Establish key performance indicators (KPIs) to measure the success of marketing strategies and campaigns. Provide regular performance reports and insights to the executive team, highlighting market trends and growth opportunities.
Requirements:
- Proven 8 years experience in international marketing, preferably within the technology sector or a high-tech company.
- Strong understanding of global marketing strategies, market entry tactics, and customer acquisition in diverse cultural contexts.
We regret only shortlisted candidates will be contacted. All applications will be handled confidentially. By submitting your application, you agree to the collection, use, retention, and disclosure of your personal information to prospective employers.
EA License No: 20C0270
EA Personnel No: R22110981
EA Personnel Name: Law Mei Fong
