About Us
SPH Media is evolving, and we welcome talented individuals to join us in our transformation journey. Our mission is to be the trusted source of news and lifestyle content in Singapore and Asia. As an employer, we are committed to rewarding our people fairly and developing them in their careers. Grow your career in a vibrant and collaborative environment built around a culture of respect and inclusivity. Join us! To work with passionate people who impact lives through the stories they tell.
About the Role
This position is part of a dynamic team, reporting to the Head of Ad Products.
The Digital Development Manager will be responsible for planning and executing audience-centric initiatives across digital touch-points through direct and programmatic channels to support digital revenue growth and deliver audience-solutions that excite our clients.
Your success means being able to increase the adoption of SPH Media's audience-solutions among our advertisers. This will also require a basic understanding of audience / contextual targeting, audience cohorts, brand safety, IVT, programmatic advertising, ad-servers/ DSPs and digital campaign reporting
Key Responsibilities
- Identify opportunities to create new audience segments that will increase adoption of first-party audience-solutions among our advertisers. Define the segmentation logic for the same.
- Build digital first-party audience segments on Data Management Platform (DMP) partner and Contextual Targeting platforms in adherence to planned taxonomy, brand safety, and ensure their operational availability on all associated platforms (e.g. Point of sale, Ad server, CDP etc).
- Closely monitor the scaling, inventory, and performance of all audiences and update periodically both to reporting manager and to stakeholders from Ad Operations and Ad Sales teams.
- Report the usage of first-party audiences on a monthly basis to the Ad Products team, to Billing and Finance team for invoicing purposes, and to different Product teams for audience revenue recognition.
- Create, maintain and automate reports on audience trends, inventory and performance across digital campaigns for sharing with our advertisers as well as internal stakeholders. Maintain digital performance benchmarks for targeted digital campaigns across different industries.
- Be the custodian of the brand-safety guidelines for digital ad campaigns to ensure that our advertisers ads do not appear in a negative context. Align with the Sales team to create and maintain brand safety filters for ads from different industries and products, and work closely with the Ad Operations team to ensure correct usage of filters. Review and update the filters as required.
- Support sales in audience built and recommendation for audience campaign
- Stakeholder management: Work with existing and new partners, vendors to support the Ad Products team's pilot assignments. Work an ongoing basis with internal Ad Operations, Ad Sales, Data, Tech, Product and Editorial teams.
- Develop new audience related product(s) or packages.
Job Requirements
- 2+ years hands-on experience in digital ad-operations or in digital media agency or publisher operations.
- Understanding of digital marketing concepts such as ad formats, page traffic, inventory, impressions, CPM, CPC, CPA, re-targeting, look-alike audiences, events tags
- Familiar with ad servers and digital platforms (One or more of these : GAM360, GA360, DSPs, SSPs or DMPs)
- Knowledge of digital campaign management workflows
- Preferably exposure to Tableau, Datorama reporting, or other reporting and analytics tools.
- Strong organizational skills and ability to be highly collaborative
