Lazada Marketing Solutions is a strategic function that spearheads the awareness, adoption, optimization, and growth of the Lazada Sponsored Solution suite, an AI-powered set of marketing tools that help our brands and sellers grow their business. Our mission is to grow traffic and investment of Lazada partners with our advertising solutions. You will cover a broad scope, ranging from product go-to-market strategy, sales enablement, advertising operations management, process optimization, and data analysis to identify opportunities for scaling the business. If you love building something from scratch for meaningful impact, this is an opportunity you shouldn't miss.
Responsibilities:
- Participate in the Marketing Solutions team's efforts to drive media investment of our brands and sellers.
- In collaboration with data and product owners, develop go-to-market strategy of Lazada Sponsored Solutions. In partnership with internal teams, identify key data and develop compelling product narratives and success stories.
- Initiate, own, and manage projects across various workstreams such as Top Account initiatives, incentive design, training for commercial Key Account Managers (Internal) and other mechanisms to maximize media adoption and revenue.
- Conduct data analysis and report on a regular basis to provide recommendations for relevant stakeholders.
- Manage a team of agents to execute day-to-day MS advertising operations and implement process improvements within the team.
- Serve as a PIC of Marketing Solutions Singapore team to collaborate with regional and local cross functional teams on projects, sales enablement, and resource allocation. Lead the team to resolve local brands and sellers technical issues with product team.
- Create and maintain sales operational excellence, procedures, training manuals, and related resource materials.
Job Requirements
- 5 to 7 years of strategy/business development/project management experience.
- Deep understanding of digital marketing/online advertisement or media management
- Strong verbal and written communication skills both in English with ability to communicate and negotiate effectively.
- Experienced in crafting and delivering compelling pitches to partners and coach team on such skills.
- Strong business acumen with analytical skill to deep dive account performance and provide actionable insights. Proficiency in MS Excel is a must.
- Entrepreneurial spirit with a clear sense of ownership, quality and timely delivery work
- Willingness to learn and adapt in a fast-moving environment with multiple priorities
Good To Have
- Experience in sales operations or solutions sales.
- Experience in Tech, Advertisement platform or E-commerce.
- Experience in Advertising sales or performance marketing or media planning, especially Facebook, Google Ads, eCommerce Ads.
- Equipped with ability to understand the strategic direction and goals of the department and support appropriate processes to facilitate achievement of business objectives.
