MARKETING AND COMMUNICATIONS STRATEGIST

We are seeking a highly skilled and strategic Marketing and Communications Strategist to lead and implement comprehensive marketing initiatives that align with our company's goals. The ideal candidate will have a proven track record of developing innovative marketing strategies, managing cross-platform communications, and delivering measurable results in a fast-paced, competitive environment. This role requires a unique blend of creative thinking, data analysis, and leadership to drive brand positioning, audience engagement, and revenue growth.

Key Responsibilities:

1. Strategic Planning:

. Develop and execute integrated marketing and communication strategies to enhance brand visibility and achieve business objectives.

. Analyze market trends, competitive landscapes, and audience insights to inform decision-making and strategy development.

2. Content Development:

. Craft compelling messaging and campaigns tailored to target audiences across multiple channels, including digital, print, and social media.

. Oversee the creation of high-impact marketing materials, ensuring consistency in tone, branding, and messaging.

3. Campaign Management:

. Lead the planning, execution, and optimization of marketing campaigns, ensuring on-time delivery and alignment with performance metrics.

. Collaborate with cross-functional teams to ensure campaign objectives are met and messaging is unified.

4. Data-Driven Decision Making:

. Measure the effectiveness of marketing efforts through analytics and KPIs, providing actionable insights to refine strategies.

. Develop and present regular performance reports to senior leadership, demonstrating ROI and opportunities for improvement.

5. Public Relations and Communications:

. Manage external communications, including press releases, media outreach, and crisis communications.

. Build and maintain relationships with media outlets, influencers, and key stakeholders to amplify brand awareness.

6. Team Leadership:

. Guide and mentor the marketing team, fostering creativity, accountability, and a results-oriented culture.

. Collaborate with sales, product, and executive teams to ensure alignment on goals and priorities.

Qualifications:

. Bachelor's degree in Marketing, Communications, Business Administration, or a related field advanced degree preferred.

. Minimum 5-8 years of experience in strategic marketing and communications roles, with a proven track record of success.

. Expertise in digital marketing, content creation, and campaign management.

. Strong analytical skills with experience in leveraging data to shape strategies.

. Exceptional communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.

. Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM, social media management tools).

. Ability to thrive in a high-pressure, results-driven environment.