The Marketing Campaigns Manager will play a pivotal role in planning, coordinating, and executing innovative marketing campaigns to drive brand awareness, customer engagement, and sales growth for Ask & Embla products. This is a hybrid position, and you will be reporting to our Kallang office on specific days in the week, or when necessary for face-to-face meetings.
What You'll Do:
- Develop and implement creative marketing and advertising campaigns specifically tailored to the e-commerce jewelry industry.
- Coordinate and execute digital marketing and advertising campaigns across various channels, including social media, search engine marketing, email marketing, and display advertising.
- Manage and oversee the marketing critical path, ensuring that timelines are met and all teams are aligned and working collaboratively to deliver on campaign objectives.
- Collaborate closely with the Creative Team to develop visually stunning and impactful campaign assets, including product imagery, videos, and graphics.
- Coordinate product launch campaigns, ensuring seamless integration across all digital platforms and effectively leveraging the Creative, Merchandising, Product Design, Product Development, and other teams as needed
- Has a good grasp of overall marketing analytics continuously analyzes key metrics and evaluates campaign performance, generating comprehensive reports to assess the effectiveness and ROI of marketing efforts.
- Identify opportunities for process improvements, streamline campaign management workflows, and leverage automation tools to increase efficiency.
- Monitor sales data, identify trends, and curate product selections to optimize campaign effectiveness and drive sales growth.
- Conduct market research to understand competitor products, pricing strategies, and advertising techniques, leveraging insights to differentiate our brand and identify new opportunities.
Who You Are:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven track record of success in marketing campaign management within the e-commerce, retail, lifestyle or fashion industries.
- Strong project management skills, with experience managing cross-functional teams and the ability to oversee the marketing critical path.
- Must have proficiency in Microsoft Excel for managing data analysis, reporting, and campaign planning.
- Deep understanding of digital marketing channels, including social media platforms, search engine marketing, email marketing, and display advertising.
- Proficiency in data analysis and reporting, with the ability to derive actionable insights and optimize campaigns based on performance metrics.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and effectively manage multiple campaigns simultaneously.
- Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams and external stakeholders.
- Exceptional creativity and a keen eye for aesthetics, ensuring that campaign assets are visually appealing and align with brand guidelines.
- Strong analytical thinking and problem-solving abilities, with meticulous attention to detail.
- Up-to-date knowledge of industry trends, consumer behavior, and best practices in the e-commerce and jewelry sectors.
- Experience with e-commerce platforms, CRM systems, marketing automation tools, and analytics platforms is highly desirable.
Who We Are:
Ask & Embla is a rapidly growing Alternative Body Jewelry brand based in Singapore with a collective following of more than 500,000 across our social media channels. As an E-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.
At Ask & Embla, we're passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.
Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.
At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are we create the jewelry so they can do it with pride.
Ready to Join Us
If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply! Please submit your resume and a quick note expressing your interest in this position to [Confidential Information] or through this Indeed posting.
Learn More about Ask & Embla:
Website - https://askandembla.net/
Instagram - https://www.instagram.com/askemblastore/
Facebook - https://www.facebook.com/AskEmblastore/
Pinterest - https://www.pinterest.com/askemblastore/
TikTok - https://www.tiktok.com/@askandembla
