The Marketing Campaigns Manager will play a pivotal role in planning, coordinating, and executing innovative marketing campaigns to drive brand awareness, customer engagement, and sales growth for Ask & Embla products.
What You'll Do:
- Develop and implement creative marketing and advertising campaigns specifically tailored to the e-commerce jewelry industry.
- Coordinate and execute digital marketing and advertising campaigns across various channels, including social media, search engine marketing, email marketing, and display advertising.
- Manage and oversee the marketing critical path, ensuring that timelines are met and all teams are aligned and working collaboratively to deliver on campaign objectives.
- Collaborate closely with the Creative Team to develop visually stunning and impactful campaign assets, including product imagery, videos, and graphics.
- Coordinate product launch campaigns, ensuring seamless integration across all digital platforms and effectively leveraging the Creative, Merchandising, Product Design, Product Development, and other teams as needed
- Has a good grasp of overall marketing analytics; continuously analyzes key metrics and evaluates campaign performance, generating comprehensive reports to assess the effectiveness and ROI of marketing efforts.
- Identify opportunities for process improvements, streamline campaign management workflows, and leverage automation tools to increase efficiency.
- Monitor sales data, identify trends, and curate product selections to optimize campaign effectiveness and drive sales growth.
- Conduct market research to understand competitor products, pricing strategies, and advertising techniques, leveraging insights to differentiate our brand and identify new opportunities.
Who You Are:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven track record of success in marketing campaign management within the e-commerce, retail, lifestyle or fashion industries.
- Strong project management skills, with experience managing cross-functional teams and the ability to oversee the marketing critical path.
- Must have proficiency in Microsoft Excel for managing data analysis, reporting, and campaign planning.
- Deep understanding of digital marketing channels, including social media platforms, search engine marketing, email marketing, and display advertising.
- Proficiency in data analysis and reporting, with the ability to derive actionable insights and optimize campaigns based on performance metrics.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and effectively manage multiple campaigns simultaneously.
- Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams and external stakeholders.
- Exceptional creativity and a keen eye for aesthetics, ensuring that campaign assets are visually appealing and align with brand guidelines.
- Strong analytical thinking and problem-solving abilities, with meticulous attention to detail.
- Up-to-date knowledge of industry trends, consumer behavior, and best practices in the e-commerce and jewelry sectors.
- Experience with e-commerce platforms, CRM systems, marketing automation tools, and analytics platforms is highly desirable.
Who We Are:
Ask & Embla is a rapidly growing Alternative Body Jewelry brand based in Singapore with a collective following of more than 450,000 across our social media channels. As an E-commerce brand, we ship internationally to a diverse range of customers and we are proud to be one of the leading brands worldwide in the alternative jewelry space.
At Ask & Embla, we're passionate about creating a company that brings out the best in everyone and where individuals love to work and grow as a team. That means constantly learning and building new things, being flexible about how and where we work, and empowering each other to do the proudest work of our lives.
Ask & Embla, led by an ex-Googler and ex-Amazonian, has dozens of employees across multiple countries. We are building the foundation to expand several business verticals beyond e-commerce, while supporting existing business functions for fulfilling thousands of orders each month.
At Ask & Embla we learn and build fast together, sharing the purpose and passion of creating not just beautiful, expressive and sustainably-made jewelry, but a community that celebrates the misfits, the believers, the round pegs in square holes and everyone in between. Everyone deserves to own who they are; we create the jewelry so they can do it with pride.
Ready to Join Us
If you're a results-oriented professional who thrives in a fast-paced environment, we encourage you to apply! Please submit your resume and a quick note expressing your interest in this position through this LinkedIn posting.
Learn More about Ask & Embla:
Website - https://askandembla.net/
Instagram - https://www.instagram.com/askemblastore/
Facebook - https://www.facebook.com/AskEmblastore/
Pinterest - https://www.pinterest.com/askemblastore/
TikTok - https://www.tiktok.com/@askandembla
