Career Area
Enterprise Cross Functional
Job Description
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
As a Marketing Communications Specialist in Construction Industries Services Division (CISD), you will be required to develop and implement comprehensive marketing strategies, including setting marketing attribution objectives, measuring media for campaign performance, and making informed decisions to drive continuous optimization. Furthermore, the Specialist will work closely with internal teams, external suppliers, and vendors to ensure alignment with the overarching strategy.
What You Will Do
- Develop and execute comprehensive marketing strategies targeting the Asia Pacific market.
- Translate business and marketing data into actionable recommendations.
- Manage the marketing budget and ensure all activities provide a return on investment.
- Coordinate and oversee marketing campaigns across multiple channels, including digital, print, and events, collaborating closely with our dealer partners for POS activations.
- Work closely with sales teams to align marketing strategies with sales objectives.
- Establish and maintain relationships with key stakeholders, both internal and external.
- Monitor and analyze campaign performance, making necessary adjustments for optimization.
- Ensure compliance with marketing regulations and standards.
- Report on marketing activities and results to senior management.
- Support tradeshows, event planning and execution
What You Have
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
- Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
- Helps solve business problems and meet business goals through collaborative processes.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
- Finds new ways to approach problems.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
- Looks for and considers non-verbal cues from individuals and groups.
- Fluency in English.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
- Works with clients to address critical issues and resolve major problems.
Strategic Thinking: Knowledge of the importance of big picture thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
- Demonstrates the ability to articulate how own work supports the business strategy.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
- Builds effective working relationships with counterparts in vendor or supplier's organization.
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
- Delivers various promotional and marketing communications that engage the target audience, respond to their questions and concerns and produce specific outcomes and impact.
Top Candidate Will Also Have
- Bachelor's degree in marketing, Business, or a related field.
- Proven track record of developing and implementing successful marketing strategies.
- Strong analytical skills with market research and data analysis.
- Ability to work effectively in a matrix environment.
- Proficiency in digital marketing tools and platforms.
- Understanding of construction industry and aftermarket solutions is preferred but not required.
- Strong project management skills and attention to detail.
Additional Information
Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status ; however, as a global company, Caterpillar offers many job opportunities outside of Singapore which can be found through our employment website at www.caterpillar.com/careers .
About Caterpillar
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
Posting Dates
November 22, 2024 - December 5, 2024
Caterpillar is an Equal Opportunity Employer (EEO).
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