JOB SUMMARY
To undertake the primary responsibility of the digital and marketing communication efforts to support revenue generation, brand engagement, and sales strategies. This includes the implementation and execution of integrated marketing strategies and ensure the upkeep of the hotel's brand and image.
JOB DUTIES AND RESPONSIBILITIES
Marketing Communications
- Manage marketing and related communication needs of the hotel ranging from preparing marketing brochures & collaterals to creating online content while complying with brand requirements, to deliver brand reputation growth and drive the business objectives.
- Identify media opportunities, develop and manage media relationships, identify and drive creative news-making opportunities including blogger and influencer management.
- Monitor coverage of the company and key industry developments across print, online, broadcast and social media platforms, as well as track the performance of media communications efforts.
Branding / Advertising / Marketing Collaterals
- Enhance brand awareness and maintain a consistent image internally and externally.
- Support marketing initiatives across offline and online platforms to strengthen the hotel's reputation in the media and community through various campaigns.
- Identify suitable online partnership and advertising partners to work with to amplify the brand.
- Create and curate marketing materials, including brochures, promotional items, and maps, for promotions, events, property tours and conferences.
- Draft and refine communication pieces such as press releases, presentations, and letters.
Media Relations / Media Clipping / Reports
- Prepare media releases and coordinate dissemination of press kits.
- Handle media enquiries, consistent updates to establish good relations with media.
- Support media relations outreach efforts, including pitching ideas and events, interview facilitation, and media tours.
- Coordinate on-property visits from media, including reservations, amenities, special requests, and dining.
- Update press database, digital library, and press clippings including list of all media contacts and media distribution lists (e.g., contact information, magazine circulation and demographics).
- Assist with on-site media relations for local events, marketing/promotional events, and other press functions.
- Monitor media coverage and other external factors to identify potential or actual problem areas and opportunities.
Digital Marketing
- Develop and implement e-marketing initiatives to increase revenue and conversion.
- Establish and implement the hotel's annual advertising plan for all digital channels
- Assist on matters related to creative and media planning for display campaigns.
- Ensure brand and marketing messages on online channels are consistent with overall marketing activities (i.e. special promotions/offers etc.)
- Review and monitor hotel's primary competition set on a regular basis online and ensure/maintain competitiveness and web appeal.
Website Management
- Position the hotel's website as the priority channel of online distribution and optimise the hotel's overall digital presence.
- Responsible for updating content and managing inventory of the dining websites for Java+, Wan Hao Chinese Restaurant and Crossroads as well as retail events such as Mooncakes, Festive and Chinese New Year.
- Ensure accuracy of the content and presentation on the websites, third party portals, directories and websites where the hotel is listed and/or distributes inventory.
- Work closely with Marriott Digital Services (MDS) to deploy website enhancements and functionality upgrades.
Search Engine Marketing / Optimisation (SEM / SEO)
- Responsible for driving room revenue using Paid Search Optimisation and running online campaigns via third party vendors including PLUS, ADARA, Google Adwords, Expedia Travelads and Booking Network Sponsored Ads.
- Implementing SEO best practices to improve website ranking and drive organic traffic.
- Monitoring and analyse the performance of digital marketing campaigns using tools like Google Analytics, PLUS Platform and prepare reports to measure effectiveness and ROI.
- Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible natural page rank in the languages available.
- Update and optimize meta descriptions and tags.
Assist on any other duties as may be assigned from time to time.
JOB REQUIREMENTS
- At least 2 years of relevant experience in full spectrum of Hotel's Marketing background.
- Bachelor degree in Marketing, Media, or relevant education.
- Knowledge of media production, communication, and dissemination techniques and methods.
- Able to start work within short notice period.
