Develop, implement market strategies and establish new business opportunities in line with company sales objectives
Plan, coordinate, execute and manage promotional activities
Coordinate and execute in-house photoshoots for marketing and promotional purposes
Create, manage, optimize social media advertising campaigns for various business entities
Monitor and respond to comments in social media posts as appropriate
Craft marketing content to drive maximum customer engagement across digital and social media platforms such as TikTok, XiaoHongShu, Instagram, Facebook and Lemon8 etc.
Evaluate effectiveness of marketing channels and activities
Design marketing collaterals including social media visuals, EDMs, brochures and posters
Research on digital marketing trends and processes
Liaise with print vendor to provide print specifications, obtain quotes and organize production schedules
Job Requirements
Have in-depth knowledge of social media platforms, experience working in analytics and be digitally-savvy
Advantageous to have Adobe, Illustrator, Canva and other graphic software knowledge
Excellent command of English and Chinese (both spoken and written) to liaise with Chinese-speaking associates and contribute to marketing materials in Chinese language
A hunger to learn on the go and an ability to multi-task
Ability to work independently
Preferably with background in Design / Marketing / Business Development / Events Management / Arts Management / Communications or other relevant courses
