We're in search of a skilled Marketing Executive to lead marketing initiatives that drive our company's success. You'll orchestrate inventive campaigns and promotional events, aligning with trends and customer preferences.
The ideal candidate possesses a genuine passion for the art of marketing and boasts a wealth of innovative ideas to construct effective strategies. They should bring to the table a robust toolkit of techniques and approaches to bolster our product, service, and public image promotion.
Your objective is to engage the market, nurturing customer interest in our offerings in ways that fortify our reputation and fuel our continuous expansion.
Job Responsibilities
- Collaborate with team members to execute sales and marketing campaigns by leading brainstorming sessions for internal and external projects.
- Meet with clients to plan and implement marketing campaigns for brand building and lead generation, aligning with overall company goals and sales targets.
- Help gather and analyze data to reach insights about brands, competitors, and trends.
- Contribute to lead-generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events.
- Creating sales material and monthly promotion to support the sales team for their product / sales presentation.
- To manage all brands equity/product images/events launches/ design monthly promotion using data information.
- Coordinate public relations and outreach initiatives, including media releases, awards, company announcements, and speaker proposals.
- Measure and report performance of marketing campaigns, gain insights, and assess against goals.
- Developing and managing an online platform for commercial and corporate customers.
- To perform any other duties assigned by supervisor from time to time.
Job Requirements
- Bachelor's degree or equivalent in marketing, business, or related field.
- 3 years and above experience as a marketing executive or in a similar role.
- Solid grasp of market research techniques, data analysis, and statistical methods.
- Thorough understanding of strategic planning principles and marketing best practices.
- Experience in content development and website design.
- Proficiency in MS Office and marketing software (e.g., CRM).
- Familiarity with social media and web analytics tools (e.g., WebTrends).
- Exceptional communication and interpersonal abilities.
- Strong organizational and time-management skills.
- Demonstrated creativity and business acumen.
- Good command of written and spoken English and Mandarin to liaise with Mandarin speaking associates.
