Marketing Executive

Responsibilities:

. Content Strategy: Develop and implement strategies to deliver content to the right audience on various channels including Facebook, Instagram, Google, TikTok and Xiaohongshu.

. Promotional Material: Design and create promotional materials, including posters, brochures, flyers, advertisements, and other types of print.

. Social Media Campaigns: Brainstorm, plan, and execute innovative social media campaigns for multiple platforms, adhering to brand guidelines.

. Integrated Marketing Strategies: Plan and develop integrated marketing strategies to increase lead generation and drive brand awareness, engagement, and conversion, utilizing both digital and offline media.

. Photography/Videography Coordination: Assist and coordinate any photography or videography needed for marketing campaigns and social media content.

. Marketing Research and Analysis: Conduct market research to identify trends, opportunities, and customer preferences, and analyze data to inform marketing strategies and campaigns.

. Competitive Analysis: Monitor and analyze competitors marketing activities to identify strengths, weaknesses, opportunities, and threats.

. KPI Achievement: Monitor and achieve key performance indicators (KPIs) to ensure marketing goals are met and provide regular reports on campaign performance.

. Website Management: Maintain and monitor the company website on WordPress, ensuring content is up-to-date and optimized for SEO.

Requirements:

. Bachelor's Degree or Professional Qualification in Marketing, Mass Communication, Design, or a related discipline.

. Minimum of 1-2 years of relevant experience in the field.

. Proficient in creating and publishing creative content for multiple platforms (Facebook, Instagram, YouTube, TikTok, Google, Xiaohongshu).

. Experience with using various digital marketing tools and platforms, including Facebook Ads Manager, Google Ads, Google Analytics, etc.

. Highly driven, organized, creative and digitally savvy.

. Ability to work well both independently and as part of a team.

. Strong command of English and Mandarin, both written and spoken.

. Proficiency in Adobe Illustrator, Photoshop, Premiere, or other photo/video editing tools.

. Experience in SEO article writing is a big plus.