Contribute to the development and execution of integrated marketing strategies to promote our F&B establishment and its offerings, aligning with business objectives and target audience preferences.
Coordinate and implement marketing campaigns across various channels, including digital marketing (website, social media, email), offline marketing (print, events), and partnerships to maximize reach and effectiveness.
Assist in creating compelling and engaging content for marketing materials, including social media posts, blog articles, email newsletters, and promotional collateral, ensuring consistency with brand voice and messaging.
Monitor and analyze marketing performance metrics and KPIs to evaluate the effectiveness of campaigns and initiatives, and generate insights to optimize future strategies and tactics.
Collaborate closely with internal teams, including culinary, operations, and front-of-house staff, to ensure alignment on marketing initiatives and support seamless execution of campaigns.
Cultivate and maintain relationships with media contacts, influencers, partners, and vendors to leverage opportunities for coverage, endorsements, collaborations, and sponsorships.
Support the management of marketing budget and resources, including tracking expenses, managing invoices, and evaluating ROI to ensure efficient allocation of resources.
Stay abreast of industry trends, emerging technologies, and best practices in marketing to identify opportunities for innovation and continuous improvement.
Job Requirements:
Bachelor's degree in Marketing, Communications, Business, or a related field.
3 years experience in marketing roles, with a focus on the F&B industry preferred.
Strong understanding of digital marketing channels, including social media, SEO/SEM, email marketing, and content marketing.
Proficiency in content creation and copywriting, with excellent writing and editing skills to produce high-quality marketing materials.
Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to optimize marketing performance.
Creative thinker with a demonstrated ability to develop innovative marketing campaigns and initiatives that resonate with target audiences.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with stakeholders.
Detail-oriented with strong project management skills and the ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
Familiarity with marketing software and tools, such as Google Analytics, Hootsuite, Adobe Creative Suite, etc.
Knowledge of the local F&B market landscape, consumer behavior, and regulations in Singapore is advantageous.
