1. Brand Development and Communication:
- Overseeing any aspect of marketing related to a company's brand, and ensuring that all branding decisions ultimately result in stronger sales.
- Develop and implement comprehensive brand strategy aligned with the company's overall objectives and maintain a strong brand presence in the market.
- Conduct market research and competitive analysis to identify market trends and opportunities.
- Maintain and evolve the brand identity to stay competitive in market.
- Define brand positioning, messaging, and value proposition to resonate with target audiences.
- Ensure consistency and alignment of brand identity across all marketing channels and touchpoints.
- Plan and execute marketing campaigns to engage customers, drive sales, and promote brand loyalty.
- Develop and execute integrated marketing campaigns to communicate brand messages effectively.
- Develop compelling content for various channels, including advertising, website, email, and print materials.
- Monitor campaign performance and make data-driven optimizations to maximize results.
2. Content Creation and Management:
- Develop a social media content calendar, plan and coordinate content creation schedules.
- Create engaging and visually appealing content for various social media platforms, including but not limited to Facebook, Instagram and TikTok.
- Planning, execution, and optimization of social media advertising campaigns to drive website traffic, increase conversions, and achieve marketing objectives.
- Monitor campaign performance and adjust strategies as needed to maximize results.
- Collaborate with internal teams and external partners to develop compelling and engaging content.
- Monitor social media channels for comments, messages, and mentions.
- Engage with followers, respond to inquiries, and manage online conversations to foster positive relationships with our audience.
3. Influencer Partnerships:
- Identify and cultivate relationships with relevant influencers and brand advocates to expand our reach and enhance brand credibility.
- Collaborate with influencers on sponsored content, partnerships, and promotional campaigns.
4. Analytics and Reporting:
- Utilize social media analytics tools to track and analyze key performance metrics, such as engagement, reach, impressions, and conversion rates.
- Prepare regular reports to evaluate the effectiveness of social media efforts and provide insights for improvement.
5. Cross-Functional Collaboration:
- Collaborate with internal teams, including marketing, creative, and operations, to align social media efforts with overall marketing initiatives and business goals.
- Provide support for integrated marketing campaigns and initiatives.
6. Others
- Perform any other additional responsibilities as assigned by the Brand Development Marketing Manager
Requirements:
- Bachelor-degree in Marketing, Communications or related field is desired
- At least 1-2 years of proven experience in social media management/digital marketing is required, preferably in F&B business
- Understanding of Korean culture and some degree of proficiency of Korean language is desired
- Strong knowledge of social media platforms, trends, and best practices
- Creative thinker with a passion for innovation, storytelling, staying up-to-date on industry trends and content creation
- High consumer/ customer service orientation
- Analytical mindset with the ability to interpret data, analyze trends, and make data-driven decisions.
- Excellent communication, writing, and editing skills, with the ability to create compelling and engaging content.
- Team player with the ability to collaborate effectively with cross-functional teams and external partners.
