As a marketing and communications intern, you will be given the opportunity to be exposed to a variety of marketing areas. You will work alongside the marketing manager/team to drive the company's corporate brand vision and strategy, manage and reinforce strong corporate identity and develop our brand ethos and values across our multi-disciplinary business areas.
What you will learn:
- Participate in conceptualizing, developing and executing marketing communications strategy plans and promotional activities
- Propose, plan and create content for the target audience(s) across our business units using digital and social media channels
- Content creation would include copywriting for long and short form content, production of graphics, short videos and slide animations for awareness, consideration and lead generation campaigns
- Work closely with the internal marketing team to support the marketing plan via SEM, social media, and other digital marketing applications and projects
- Track and analyse the performance of campaigns and content
- Support in any other duties assigned by the supervisor
What we are looking for:
- Currently pursuing tertiary education in business, marketing/ communications, or related field.
- Highly motivated to be involved in digital marketing applications and projects
- Interested in gaining exposure marketing analytics, market research data tools and developing different content types as part of a complete content marketing strategy
- Familiarity/Experience in Google Analytics is a plus
- Able to adapt to a fast-paced work environment
Learning Outcomes:
- How different types of digital platforms yield different campaign results
- Marketing analytics, market research data tools
- How to develop different content types as part of a complete content marketing strategy
