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If you love movies and marketing, this might be the right job for you. As a member of the marketing team, you share your ideas on how to promote and grow Cathay Cineplexes as the choice destination for movies.
RESPONSIBILITIES:
. Campaigns & Events
- Participate and develop ideas/concepts for marketing campaigns and initiatives movie-related contests, internal and/or partners campaigns, marketing events, and F&B-related promotions.
- Manage and execute end-to-end marketing contests, campaigns and events (including Digital Marketing).
- Plan, organise and execute quality marketing events (including contribution towards participation and logistics arrangements).
. Content/ Collaterals
- Develop and handle copywriting, content, planning and logistical aspects of campaign execution
- Liaise with movie distributors and partners to acquire necessary assets for publicity materials.
- Liaise with designers on artwork briefs and/or photo shoots.
- Maintain and manage company's contents for online and offline platforms include but not limited to, on-site digital poster, standee space, social media platforms, digital newsletter, push notifications.
- Evaluate, analyse and present Return of Investment and Conversion rate from data churned for marketing activities include but not limited to events, campaigns and promotions.
- Track, evaluate and present competitor activities.
- Identify inefficiencies for marketing activities and present action plans for process improvements.
- Liaise and network with a range of stakeholders including customers, colleagues, movie-distributors and partners to facilitate details and timely updates for marketing plans and executions.
- Source and pursue potential partnership/sponsorships opportunities.
ESSENTIAL QUALITIES
. Highly motivated and able to cope well in a fast-paced environment
REQUIREMENTS:
. Diploma/Degree in Marketing or its equivalent
Interested applicant, please submit your application stating expected stipend as well as duration of attachment to:
Human Resources
Cathay Cineplexes Pte Ltd
1002 Jalan Bukit Merah
#07-08
Singapore 159456
Email : [Confidential Information]
We regret to inform you that only shortlisted candidates will be notified.
Date Posted: 20/11/2024
Job ID: 100970483