Marketing Manager

Location: Jurong East, West Region, Singapore

Job Responsibilities:

. Develop and Implement Strategies: Design and execute integrated sales and marketing strategies that drive brand awareness, promote services, and generate sales across multiple brands under the company umbrella.

. Multi-Channel Campaign Management: Plan, create, and manage marketing campaigns across digital, social media, email, and print channels with a strong emphasis on lead generation and conversion.

. Website and SEO Management:Oversee the company's websites and enhance online visibility through search engine optimisation (SEO) techniques, improving user experience and driving organic traffic.

. Market Research & Trend Analysis: Conduct detailed market research to identify industry trends, competitor activities, and potential sales opportunities for various brands.

. Content Development:Create compelling and high-quality content for websites, social media, newsletters, and other marketing materials, tailored to attract potential clients and strengthen brand presence.

. Design and Visual Content Creation: Use design software such as Adobe Photoshop, Illustrator, and InDesign to create visually engaging marketing materials and ensure high-quality design across all digital and print platforms.

. Brand Consistency:Ensure the uniform representation of the company's brand identity across all platforms and marketing collateral, maintaining a consistent message and tone.

. Case Studies and Client Showcases: Develop impactful case studies, project showcases, and other materials that highlight the firm's work and demonstrate value to convert leads into sales.

. Brand Identity Management: Create and uphold a strong and distinct brand identity, leveraging visual and verbal communication to stand out in the market.

. Performance Analysis & Optimisation: Track, analyse, and report on marketing performance data and sales metrics to measure campaign success and adjust strategies to improve ROI.

. Collaborate with Sales:Partner with the sales team to create and implement lead-generation initiatives and sales strategies that drive business growth for all brands.

. Sales & Marketing Material Creation: Assist in developing sales and marketing tools such as brochures, presentations, advertisements, and other promotional materials.

. Vendor & Partner Management: Manage relationships with external vendors, marketing agencies, partners, and clients to explore new business opportunities and ensure seamless project execution.

. Budget Management:Oversee the marketing budget, ensuring all activities are cost-effective, on-brand, and within the allocated budget for each brand.

. Reporting: Prepare regular reports on marketing performance and key metrics to present to senior management, making recommendations for improvement.

. Others: Assist in any other marketing relevant tasks as assigned.

Qualifications:

. Candidate must possess at least a Degree in Marketing, Communications, or a related field.

. Minimum 5 years of proven experience in managing sales and marketing strategies across multiple brands.

. Strong project management skills with the ability to manage multiple campaigns simultaneously.

. Proven experience in sales and lead generation.

. Knowledge and experience in website development using software like WordPress.

. Proficiency in design software such as Adobe Photoshop, Illustrator, and InDesign is essential for creating high-quality marketing materials.

. Familiarity with marketing tools and platforms such as Google Analytics, CRM software, and social media management tools.

. Excellent communication, writing, and analytical skills.

. Able to work under tight schedules to meet deadlines.

. Independent, initiative-driven, organised with a positive working attitudes.

. Good interpersonal and problem-solving skills.

. Willing to travel when needed.

. Good IT Literacy in Microsoft Office suite.

. Committed and driven to succeed.

. Self-motivated and committed learner.

. A good team player.

. Working rights required for this role.

. Preferably able to start work immediately.

Benefits:

. Competitive salary with performance-based incentives.

. Collaborative and inclusive work environment.

. Opportunities for professional development and career advancement within a dynamic SME environment