Spearhead and actualise corporate marketing and branding strategies locally
Conceptualise, strategize, lead and implement branding campaigns and promotions, new products/menus launch, and media and consumer engagement plans
Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables and communicate with team about marketing programs, strategies, and budgets
Conduct outlet briefings for major marketing campaigns
Requirements
Degree and above in Marketing, Business Administration or equivalent
5 to 8 years relevant working experiences preferably in F&B industry
In-depth knowledge in Singapore F&B market with keen insights and organization/planning management
Familiar with F&B branding, and its marketing/PR strategies
Strong in planning and executing marketing programs, methods of multimedia channels and publicity of our brands
