Formulates and proposes to the higher-level echelon marketing and communication strategies, both offline and online, in line with the company's overall corporate strategy
Delivers content consistent with approved marketing strategies at a fashion that is accurate, professional, and timely
Conducts an analysis of the effectiveness of marketing campaigns
Interviews, hires, and trains marketing staff members
Establishes marketing goals based on past performance and market forecasts
Oversees current offerings and comes up with initiatives for new products or services
Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
Works with the marketing staff to develop detailed marketing plans for all media channels and sales teams
Oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
Works within the department budget to develop cost-effective marketing plans for each product or service
Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives
Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
Builds relationships with external content providers such as publishers to pursue publicity and promotional activities
Plays an active role in improving the development of customer database
Assesses marketing-related material quotations and invoices and recommends to higher management the optimum pricing and quality
Establishes and maintains the ideal working relationships with partner organisations, affiliates, government agencies, the press, reporters, media channels, and other public relations (PR) audiences
Assists the General Manager and the higher-echelon managers with projects and/or other assignments as directed
Job Specifications
Bachelor's Degree in Marketing, Business, or related field
Expert on media channels, client relationships
Excellent creativity, adaptability, research, analysis, writing, public speaking, interpersonal communication
Excellent leadership, people management, and detail-orientated
Well-versed in marketing budgeting and organisation
Copywriting skills
Computer-literate - Microsoft Office, Mac, and Windows OS
