About Us: Singapore Ballet (formerly Singapore Dance Theatre) is Singapore's premier professional dance company, known for its high standards of artistry and rich performances. It stages six seasons and runs several outreach events to engage new audiences, playing a pivotal role in the cultural landscape of our nation. We are seeking a passionate and creative Marketing Manager to drive audience engagement, elevate brand awareness of the company and support our growth as a leading dance company and premier centre for dance education.
Job Summary: The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote Singapore Ballet, our performances and the dance courses offered. This role requires a strategic thinker with a strong ability to execute the strategies and campaigns, particularly in digital marketing. The ideal candidate should be creative and possess a proven track record of successful marketing campaigns and have an interest in the arts.
Key Responsibilities:
- Strategy Development: Create and implement marketing and sales strategies to drive ticket sales and enhance audience engagement.
- Campaign Management: Plan, execute, and manage marketing campaigns across various channels, including digital, print, social media, and public relations.
- Manage company website: Update content on SB's website
- Oversee Content Creation: Oversee an internal team to develop engaging content, social media updates, and promotional materials about our performances and dance courses.
- Public relations: Build and maintain relationships with media, influencers, and partners to promote performances and elevate awareness of the company and our artistic works.
- Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using metrics and data insights. Adjust strategies as needed to optimize results.
- Budget Management: Develop and manage the marketing budget. Ensure effective allocation of resources and track expenses.
- Collaboration: Work closely with the artistic and administrative teams to align marketing efforts with the company's mission and objectives. Support cross-functional projects and initiatives. Help maintain relationships with board members, donors and partners.
Qualifications:
- Bachelor's degree or Diploma in Marketing, Communications, Arts Management, or a related field.
- Proven experience in marketing, preferably within the performing arts or entertainment industry.
- Strong understanding of digital marketing tools and social media platforms.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives.
- Creative thinking and problem-solving skills
- Strong team player
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong organizational skills and attention to detail.
- Proficiency in marketing software and tools (e.g., Google Analytics, social media management tools, CRM systems).
If you are interested to be part of a passionate team dedicated to the arts and enjoy working in a dynamic and creative environment, please submit your resume, cover letter, and portfolio (if applicable) to the Company Manager .
